Cookie Policy

Cookies are small text files placed on your device (computer, smartphone, or other electronic device) when you visit a website. They are widely used to make websites work more efficiently, to provide a better user experience, and to provide information to the owners of the site.

Cookies set by the website owner (in this case, Virgo PR) are called “first-party cookies.” Cookies set by parties other than the website owner are called “third-party cookies.” Third-party cookies enable third-party features or functionality to be provided on or through the Sites (such as analytics, advertising, and interactive content).

Cookies may be “session cookies,” which are temporary and erased when you close your browser, or “persistent cookies,” which remain on your device for a set period of time or until you delete them. Persistent cookies enable a website to remember you on subsequent visits, speeding up or enhancing your experience of the services or functionality on the Sites.

The information collected by cookies does not typically identify you personally, but it may be linked to personal information that you provide to us. For more information about how we handle personal information collected through cookies, please see our Privacy Policy.

Strictly Necessary Cookies. These cookies are essential for the operation of our Sites. They enable core functionality such as security, network management, and accessibility. You cannot opt out of these cookies as the Sites cannot function properly without them.

Performance and Analytics Cookies. These cookies collect information about how visitors use our Sites, for instance which pages visitors go to most often and if they get error messages from web pages. We use this information to improve our Sites and measure the effectiveness of our marketing. We use third-party analytics services such as Google Analytics for this purpose.

Functionality Cookies. These cookies allow our Sites to remember choices you make (such as your language or the region you are in) and provide enhanced, more personal features.

Targeting and Advertising Cookies. These cookies are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of advertising campaigns. They are usually placed by advertising networks with our permission.

Social Media Cookies. These cookies enable you to share pages and content that you find interesting on our Sites through third-party social networking and other websites. These cookies may also be used for advertising purposes. Social media platforms such as LinkedIn, Instagram, and X (Twitter) may set these cookies through our Sites to build a profile of your interests and show you relevant content on their platforms.

Authentication and Security Cookies. We use these cookies to identify you when you visit our Sites and as you navigate our Sites, and to help us detect and prevent fraudulent activity, security violations, or breaches of our terms of service.

The specific cookies served through our Sites may change from time to time. Examples of categories of cookies you may encounter on our Sites include:

Analytics & Performance. Google Analytics (typically _ga, _gid, _gat) — used to distinguish users, throttle request rate, and store information on how visitors use the Sites. Retention periods vary from session-based to up to two years.

Marketing & Re-targeting. LinkedIn Insight Tag, Meta Pixel, and similar third-party pixels — used to track conversions, build audiences for re-targeting, and measure the effectiveness of advertising on those platforms.

Preferences. First-party preference cookies set by Virgo PR — used to remember interface choices such as cookie consent state, theme, or dismissed banners. These are typically retained for up to twelve months.

Security & Hosting. Cookies set by our hosting and content-delivery providers (for example, Cloudflare) to maintain session integrity and protect against malicious activity.

In addition to cookies, we may use other similar technologies such as web beacons (also known as pixel tags or clear GIFs), local storage, and tracking URLs to collect information about how you use our Sites and to provide you with a personalized experience.

Web Beacons. Small graphic files that allow us to monitor the use of our Sites and emails. They typically work in conjunction with cookies and may, among other things, track the actions of users on our Sites, measure the success of marketing campaigns, and compile statistics about usage of the Sites and response rates.

Local Storage Objects. Some of our Sites may use local storage technologies such as HTML5 local storage and IndexedDB to store content information and preferences on your device. Various browsers may offer their own management tools for removing such locally stored objects.

Tracking URLs. Links contained in marketing e-mails may include unique tracking parameters that allow us to determine which links you click and to measure engagement with our communications.

We use the information collected through cookies and similar technologies to: operate and improve our Sites; understand visitor preferences and trends; measure the effectiveness of our communications and marketing; deliver content and advertisements that are relevant to you; and ensure the security of our Sites.

You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences by setting or amending your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our Sites, although your access to some functionality and areas of our Sites may be restricted.

Most web browsers allow you to control cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org.

To opt out of being tracked by Google Analytics across all websites, visit https://tools.google.com/dlpage/gaoptout.

You can manage cookies in the most popular browsers as follows:

Google Chrome: Settings → Privacy and security → Cookies and other site data.
Mozilla Firefox: Settings → Privacy & Security → Cookies and Site Data.
Safari (macOS): Preferences → Privacy → Manage Website Data.
Safari (iOS): Settings → Safari → Privacy & Security.
Microsoft Edge: Settings → Cookies and site permissions → Manage and delete cookies and site data.

For interest-based advertising controls, you may visit the Digital Advertising Alliance’s consumer choice page at optout.aboutads.info or the Network Advertising Initiative’s consumer opt-out page at optout.networkadvertising.org. European users can use the European Interactive Digital Advertising Alliance’s tool at youronlinechoices.eu.

Please note that blocking or deleting cookies may affect the functionality of our Sites and your ability to access certain features. You may also need to renew your preferences if you clear your cookies or use a different device or browser.

We do not knowingly use cookies or similar technologies to collect personal information from children under the age of 16. If you believe that a child has provided personal information through our Sites, please contact us so that we may delete the information.

Information collected via cookies may be transferred to and processed in countries other than the country in which you reside, including the United States. These countries may have data protection laws that are different from those of your country. When we transfer your information internationally, we take steps to ensure that appropriate safeguards are in place to protect your information consistent with applicable data protection laws.

Some browsers offer a “Do Not Track” signal. Because there is not yet a consistent industry-wide standard for how to respond to these signals, our Sites do not currently respond to browser Do Not Track signals. We will continue to monitor industry activity in this area and may revisit this practice in the future.

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. We encourage you to revisit this page periodically to stay informed about our use of cookies and related technologies. The date at the top of this Cookie Policy indicates when it was last updated.

If you have any questions about our use of cookies or other technologies, please contact us at hello@virgo-pr.com.

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