How Shopify Used Founder-Led PR to Build Credibility, Culture, and Global Clout
In the tech world, most Public Relations plays follow a familiar pattern: launch a product, issue a press release, pitch some journalists, repeat. But Shopify — a Canadian e-commerce platform turned global powerhouse — built something much bigger than buzz. It built a culture, a founder narrative, and a durable public voice. While competitors spent on flashy launches or influencer-driven […]
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