Sharp thinking from
the Virgo team.
Field notes, frameworks, and uncomfortable truths about modern public relations, digital strategy, and investor communications.
PR Tips
Share of Model and Citation Share: How to Measure Both
Share of model and citation share explained: formulas, a worked example and a six-step method to measure both across AI assistants on a monthly schedule.
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PR Tips
GEO Agency: Services, Selection Questions and Red Flags
GEO agency guide: what a GEO agency does, which services to expect, three agency types, how Virgo PR runs GEO and the questions and red flags to check.
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PR Tips
GEO Agency Cost 2027: Published Ranges From 6 Sources
GEO agency cost in 2027 from six published sources: ranges from $1,500 to $50,000+ a month, what drives the price, how to compare quotes and what tools cost.
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PR Tips
AI Visibility Audit Template: 30 Prompts and a Scoring Sheet
AI visibility audit template: 30 prompts in five groups and a scoring sheet to check what AI assistants say about a company, with error types and fixes.
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Quantum Computing
Quantum Computing PR: $140M Series A, 100+ Placements
Virgo PR's quantum computing PR hub: the Quantum Art path from stealth to a $140M Series A, 100+ placements, plus strategy guides, costs and agency rankings.
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PR Tips
How Much Does Defense Tech PR Cost? Published Ranges
Defense tech PR cost has no published price list. General agency retainers run about $3,000 to $50,000 or more a month, and one source adds 20 to 40 percent.
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PR Tips
What Does a Mining and Critical Minerals PR Agency Do?
A mining and critical minerals PR agency manages disclosure-safe news, investor messaging and government relations. See its services, rules and how to pick one.
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PR Tips
Litigation Communications: Privilege and Rule 3.6 Basics
Litigation communications for a brand facing a lawsuit: Rule 3.6 limits, the PR privilege split, what to say and hold, and a seven-step process counsel clears.
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PR Tips
Social Media Backlash: 2 Cases and a 5-Step Response
How to respond to a social media backlash in five steps, with two documented cases: Gap's 2010 logo reversal and Zoom's 2020 apology and 90-day feature freeze.
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PR Tips
Press Release Headlines: 10 Patterns That Get Opened
Press release headlines: 10 annotated patterns with real examples from Spirit, WeWork, Dataro and Secai, plus before-and-after rewrites and mistakes to avoid.
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PR Tips
How Much Does Biotech PR Cost in 2027? Published Ranges
How much does biotech PR cost in 2027? Published monthly ranges, what drives price, what a retainer covers, extra costs and how to compare agency proposals.
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Investor Relations
First Earnings Call After an IPO 2027: 7 Things to Prepare
Seven things to prepare for a first earnings call after an IPO, grounded in X-Energy's first release and the first calls of Arxis, Suja Life and Madison Air.
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