Sharp thinking from
the Virgo team.

Logistics and Industrial

Supply Chain AI PR: Why Real Results Beat AI Hype

Supply chain AI PR works when real results lead. Learn how to back AI claims with measurable outcomes instead of hype.

Expertise

PR Embargo Explained: Set One, Pitch It, Handle a Break

PR embargo explained: how to set one in five steps, four email templates, a decision tree and what to do when a PR embargo breaks early, for comms teams.

PR Tips

Industrial Robotics PR: Why Impressive Demos Are Not Enough

Industrial robotics PR needs more than viral demos. Learn how verified deployments, ROI evidence and trade media build lasting authority with industry buyers.

PR Tips

8 Best Emerging Defense Technology PR Agencies in 2027

PR Tips

Counter-UAS PR: 8 Rules for Drone Defense Firms in 2027

Counter-UAS PR works when claims match evidence. Eight rules for drone defense companies on detection vs mitigation, regulation, defense media and measurement.

PR Tips

Specialty Insurance & Insurtech PR: Why Original Data Wins

Insurtech PR works best on original data. See how specialty insurers turn proprietary research into media authority as global premium growth slows in 2026.

Expertise

De-SPAC Projections: SEC Rules on Forward-Looking Claims

De-SPAC projections under the SEC's 2024 SPAC rules: why the PSLRA safe harbor is unavailable, what projections must disclose, and how IR teams should respond.

Expertise

Tech PR Case Studies: What a Useful One Must Include

Tech PR case studies need a problem, tactics, named outlets and a sourced result. See the four parts, a Dropbox example and how to handle confidential numbers.

Expertise

Cyber Incident Disclosure: The Item 1.05 8-K Clock

Cyber incident disclosure under SEC Item 1.05: when the four-business-day clock starts, what MGM and Caesars filed, and a first-week plan for IR teams.

Expertise

Fintech Trust Messaging 2027: How Nine Brands Explain Trust

Fintech trust messaging compared across nine brands: five state a numeric deposit limit, while PayPal and Venmo explain purchase protection and exclusions.

Expertise

Executive Departure Announcements: What 8-K Filings Show

Executive departure announcements decoded from real 8-K filings: how Item 5.02 and Item 7.01 pair up, timing gaps of one to five days, and a plan for the team.

Expertise

Marketing to Young Men: 10 Campaigns and What Worked

Marketing to young men: 10 campaigns from Halo 3 to Liquid Death, with the platform, reported result and lesson from each, including two cautionary cases.