Public Relations updates and PR insights from the Virgo PR Agency team.
Learn how small tech brands can leverage digital PR strategies, social media and storytelling to build visibility, engage audiences and grow their presence online
Tech PR for Small Brands: Building Bridges in a Digital World Read More »
Blockchain marketing revolutionizes digital advertising by offering transparency, security, and data control, transforming how brands engage with consumers.
Blockchain Marketing: The Future of Transparent and Trustworthy Consumer Engagement Read More »
The field of public relations (PR) has always been one that thrives on communication, engagement, and perception. However, as we transition deeper into the 21st century, a rapidly evolving digital landscape has reshaped how companies engage with their audiences, particularly in the realm of technology. The advent of new technologies, from artificial intelligence (AI) to
The Evolution of Technology PR: Embracing Innovation and Navigating the Digital Frontier Read More »
In the fast-paced world of Software as a Service (SaaS), digital marketing has become the cornerstone for growth. With the industry seeing exponential growth, companies are leveraging cutting-edge marketing strategies to stand out in an increasingly competitive market. Unlike traditional software solutions, SaaS businesses offer a unique model that involves continuous customer engagement, subscription-based revenue,
SaaS Digital Marketing: The Power of Personalization in the Cloud Era Read More »
As we race towards 2025, technology companies find themselves in the midst of a perfect storm of disruption, opportunity, and responsibility. The rapid pace of innovation has transformed the way we live, work, and interact with the world, but it has also created new challenges. For public relations professionals working in the tech sector, this
Technology PR in 2025: Navigating Innovation, Ethics, and Trust Read More »
In the realm of technology, public relations plays a vital role in shaping perceptions, building trust, and communicating innovations. However, the ethical challenges faced by tech PR professionals are growing increasingly complex. As they navigate a landscape rife with misinformation, privacy concerns, and corporate accountability, it is essential to examine the ethical implications of their work and
The Ethics of Tech PR: Navigating a Complex Landscape Read More »
As we stand on the brink of an artificial intelligence revolution, the landscape of technology is rapidly changing. AI technologies are not only reshaping industries but also influencing how we live and work. However, this transformation comes with a complex web of emotions, from excitement about the possibilities to fear of job displacement and ethical
Navigating the AI Revolution: PR Strategies for Tech Companies Read More »
An effective investor relations (IR) program is crucial for fostering positive relationships between a company and its investors, ensuring transparent communication, and supporting the company’s financial goals. Here are ten tips to help companies build and maintain a successful investor relations program: Develop a Clear and Consistent Message Overview: A clear and consistent message helps ensure
10 Tips for Successful Investor Relations Programs Read More »
In the rapidly evolving landscape of technology, marketing and public relations (PR) are undergoing a seismic shift. With the rise of digital communication, changing consumer behaviors, and the increasing importance of ethical considerations, professionals in these fields must adapt to stay relevant. This op-ed explores the key trends reshaping tech marketing and PR, focusing on
The Future of Tech Marketing and PR: Trends Reshaping the Industry Read More »
As the tech industry faces increasing scrutiny over issues of diversity and inclusion, the role of public relations becomes even more crucial. The narratives shaped by tech PR have the power to influence public perception, making it imperative that these narratives reflect the diverse world we live in. This op-ed explores the necessity of diversity
Diversity in Tech PR: A Necessity for Authentic Representation Read More »
