10 Best Cybersecurity and Infosec PR Agencies in 2027

The best cybersecurity PR agencies combine documented security client work with credibility among researchers, analysts and trade press. This guide names ten firms, led by Virgo PR, which focuses on startup and scale-up security vendors. Virgo PR publishes this list, so the order is an editorial choice, not an independent score. Each firm's evidence is attributed to the source that published it.

Disclosure: Virgo PR publishes this guide and appears in it. The selection is not an award, a sponsored ranking or an audited league table. Last reviewed November 5, 2026.

Contents

• What makes a good cybersecurity PR agency?

• How do the ten agencies compare?

• How was the list chosen?

• Who are the ten agencies?

• How should a security company choose?

• What does cybersecurity PR cost?

• Which related Virgo PR guides help?

• Frequently asked questions

What makes a good cybersecurity PR agency?

A good cybersecurity PR agency can explain a narrow technical problem accurately to an audience that tests claims for a living. Security buyers are often engineers, CISOs and researchers, and they notice vague promises about "complete protection" quickly. The agency also needs to handle disclosure norms, analyst briefings and the speed of a breaking-news cycle.

Some firms below specialize in security and B2B technology. Others are broader technology agencies with security clients. The evidence for each is stated plainly, and nothing here assumes fees, retainers or contract terms.

How do the ten agencies compare?

RankAgencyBest forEvidence level

1Virgo PRStartup and scale-up security vendorsPractice page and published guides (no named security client case published) 2Walker SandsSecurity brands chasing top-tier coveragePublished Sophos and SiteLock case studies (agency-reported) 3PAN CommunicationsFast, multi-channel launchesPublished ThreatX 90-day results 4Neo PRBrand awareness for security softwarePublished VIPRE case study (agency-reported) 5Connect MarketingAnalyst relations and rapid-response commentary2026 Cybersecurity Stars Awards listing 6TEAM LEWISGlobal enterprise security programsPublished cybersecurity page naming clients 7GlobalCom PR NetworkEuropean and US OT security launchesPublished TXOne Networks case study 8Gregory AgencyRepositioning a regional security firm nationallyPublished NuHarbor Security case 9MidnightUK cyber thought leadershipPublished client examples including Howden 10Axia Public RelationsIncident communicationsPublished incident-response case study

How was the list chosen?

The editorial framework weighed sector relevance, named client evidence, knowledge of technical and trade media, senior expertise, published outcomes and commercial transparency. These are evaluation priorities, not computed scores. Public materials are uneven, so each entry says what kind of evidence stands behind it. Results reported by agencies are attributed to them and were not independently audited.

Who are the ten agencies?

1. Virgo PR

Best for: startup and scale-up security vendors that need senior attention.

Virgo PR builds communications programs for security vendors around breach-response discipline, analyst relations and credibility with technical buyers. Virgo has not published a named cybersecurity client case study, so this placement rests on its practice focus and published guidance rather than client results. Read the cybersecurity PR agency guide, the explainer on cyber incident disclosure and the Item 1.05 8-K clock, and Virgo's technology PR agency practice. Ask which senior people would run a security account.

2. Walker Sands

Best for: security brands that want measurable top-tier coverage.

Walker Sands publishes a Sophos case study reporting a 71% increase in top-tier coverage, an 8% increase in overall share of voice and the number one media coverage share-of-voice position for three consecutive quarters. A second case study reports 450 media placements for SiteLock over two years. Both figures are agency-reported. Sources: Sophos case study and SiteLock case study.

3. PAN Communications

Best for: integrated PR for a competitive security category.

PAN Communications describes itself as an integrated marketing and PR agency for B2B technology and healthcare brands. It published 90-day results from its work with Boston-based security company ThreatX, covering media relations, content strategy and targeted speaking opportunities. Confirm the current team and the scope of that engagement. Source: PAN and ThreatX announcement.

4. Neo PR

Best for: raising awareness for security software.

Neo PR lists a VIPRE case study reporting a 71% coverage increase and a rise in sales enquiries, results the agency reports itself. Ask how the coverage was measured and which outlets were counted. Source: Neo PR VIPRE case study.

5. Connect Marketing

Best for: analyst relations, research-led campaigns and rapid-response commentary.

Connect Marketing is a PR and integrated marketing agency for B2B technology companies and is listed as a 2026 winner of the Best Cybersecurity Marketing Agency category in the Cybersecurity Stars Awards. An award listing is a signal of recognition, not a measure of results, so request client references. Source: Cybersecurity Stars Awards listing.

6. TEAM LEWIS

Best for: global security programs that need in-house creative and analytics.

TEAM LEWIS describes cybersecurity experience from high-growth startups to global enterprises, with in-house communications, digital, creative and analytics teams. Its security page names Axonius among its clients. Verify the regional team that would serve the account. Source: TEAM LEWIS cybersecurity page.

7. GlobalCom PR Network

Best for: industrial and OT security companies launching across several regions.

GlobalCom PR Network published a case study on TXOne Networks, positioning the company as a leader in OT zero trust. The work combined messaging, local agency teams across Europe and the United States, website and SEO support and analyst relations. Source: GlobalCom TXOne case study.

8. Gregory Agency

Best for: regional security firms seeking a national profile.

Gregory Agency says it ran a PR campaign that repositioned NuHarbor Security as a national cybersecurity leader. The summary is brief, so ask for coverage examples and dates. Source: Gregory Agency NuHarbor Security work.

9. Midnight

Best for: UK cyber thought leadership and executive profiling.

Midnight's cybersecurity page lists example work including a veteran-to-cyber training pathway for Crucial Academy, data resilience messaging for Crown Records Management and a cyber team profile for Howden. It also notes that it can use anonymized data when clients are under NDA. Source: Midnight cybersecurity PR page.

10. Axia Public Relations

Best for: communications during a security incident.

Axia published a case study on a consumer packaged goods company hit by a phishing incident, describing a response that connected the client with a managed security provider and sent an external notice to affected consumers. It is an incident-communications example rather than a launch case. Source: Axia incident case study.

How should a security company choose a PR agency?

• Technical accuracy. Require a review step where an engineer approves every performance or protection claim before release.

• Disclosure experience. Ask how the agency handles coordinated vulnerability disclosure, researcher embargoes and customer notification.

• Analyst relations. Confirm who runs briefings with the major research firms and how often.

• Proof. Ask for named comparable security work. Coverage counts are not pipeline or sales.

• Contract and staffing. Confirm senior ownership, monthly reporting, minimum term and what happens if a crisis needs weekend support.

What does cybersecurity PR cost?

This review did not verify comparable public retainers for security PR, so no price ranges are stated. Fees depend on geography, team seniority, analyst relations scope and how much rapid-response work is included. Ask each finalist for a written statement of work covering fees, third-party costs, staffing and cancellation terms.

Which related Virgo PR guides help?

• Cybersecurity PR agency: strategies for security brands for what the work involves.

• Cyber incident disclosure for public companies facing the SEC filing clock.

• AI washing PR cases for security vendors making AI claims.

• Best emerging defense technology PR agencies for security firms selling to government.

• Technology PR agency for Virgo's wider sector practice.

Frequently asked questions

What does a cybersecurity PR agency do?

It helps security vendors explain their technology to journalists, analysts, researchers and buyers, and prepares communications for vulnerabilities, incidents and funding or product news.

How is cybersecurity PR different from general tech PR?

The audience tests technical claims, analysts shape enterprise buying, and disclosure timing matters. A vague or inflated claim is likely to be challenged publicly.

Do security startups need analyst relations?

Analyst relations is a relationship built over time through regular briefings, so it is best started well before a major funding round or launch.

Can PR help during a breach?

Yes, but only if a response plan exists beforehand: an approved statement framework, a sign-off chain and an update schedule that respects disclosure rules.

How should security PR be measured?

Track relevant trade and business coverage, analyst inclusion, accuracy of coverage, qualified inbound interest and agreed communications milestones, not impressions alone.

Should a startup hire a specialist or a large agency?

Choose on comparable experience, senior attention, media fit and process rather than size alone.

Editorial disclosure and research notes

Virgo PR publishes this guide and appears in it based on its practice focus, not a published client result. Agency results are attributed to their publishers and were not audited. Entries 8 and 9 rest on short or self-described pages and should be checked with each agency before hiring. Research assembled November 5, 2026.