Esports PR Division: Virgo's 2022 Launch and Services

Virgo PR launched its Esports Public Relations division on September 6, 2022, to help esports and gaming brands earn mainstream coverage, build creator and influencer relationships and grow awareness. The division works across corporate, consumer, digital media and entertainment communications. This page explains what the division does, how esports PR works and how to plan a campaign.

Updated November 2, 2026

On this page: the announcement, what esports PR covers, services, how to plan a campaign, what makes esports different, related Virgo gaming work and FAQs.

What Did Virgo PR Announce?

On September 6, 2022, Virgo PR, an independently owned PR firm, announced the launch of a dedicated Esports Public Relations division. At the time, the announcement pointed to projected esports revenue of about $1.8 billion by the end of 2022 as a sign of continued industry growth. Virgo had already worked with gaming and metaverse brands including Ready Player Me and Virtex.

The announcement said Virgo's esports team would work across four core practice areas: corporate, consumer, digital media and entertainment. Virgo's spokesperson described the opportunity as the chance to build brands across both traditional and digital media in a fast-growing global industry.

What Is Esports PR?

Esports PR is the work of building awareness, credibility and community for teams, tournaments, game publishers, platforms, sponsors and technology companies in competitive gaming. It combines traditional media relations with creator, streamer and community outreach, because esports audiences discover news in many places at once.

A good program speaks to several groups:

• Fans and players, who follow teams, events and personalities across social platforms and streams.

• Gaming and technology press, who cover launches, tournaments and business news.

• Mainstream business and sports media, who cover funding, sponsorships and league deals.

• Brands and sponsors, who want to understand audience, safety and return before they invest.

• Investors and partners, who look for a credible track record.

What Services Does the Esports PR Division Offer?

Service What it covers

Media relations Announcements, exclusives, interviews and feature pitches to gaming, tech, business and mainstream outlets

Influencer and creator relations Streamers, content creators and community leaders who reach the target fans

Corporate communications Funding, partnerships, executive hires and company milestones

Consumer and launch PR Game, product and platform launches, tournaments and events

Entertainment and brand partnerships Collaborations with studios, artists, leagues and sponsors

Digital media and social Content, social strategy and community engagement

Crisis and reputation Preparation and response for player, platform and sponsorship issues

How Do You Plan an Esports PR Campaign?

• Define the goal. Decide whether the priority is awareness, sign-ups, sponsorship interest, funding visibility or event attendance.

• Know the audience. Map where the fans, creators and journalists spend their time.

• Build the calendar. Anchor announcements around tournaments, releases, seasons and major gaming events.

• Prepare the assets. Gather facts, game footage, team and executive bios, data and sponsor details.

• Brief creators early. Give streamers and creators access, review copies or demos and clear disclosure guidance.

• Layer media. Pair gaming and tech trade stories with business and mainstream pitches.

• Measure. Track coverage quality, share of voice, community growth, referral traffic and sponsor interest.

Our guides to video game launch PR timelines and pitching games journalists and streamers go deeper on the mechanics.

What Makes Esports PR Different From Traditional PR?

• Community first. Fans expect authentic engagement. Corporate-sounding messages often fall flat.

• Speed. News moves quickly across social platforms, streams and forums, so teams need to respond in hours.

• Creators as media. Streamers and creators can reach audiences that traditional outlets do not, so they belong in the plan.

• Disclosure and trust. Paid and gifted relationships must be clearly disclosed under advertising rules, such as the FTC Endorsement Guides in the United States.

• Mixed audiences. A single announcement may be read by fans, sponsors, investors and journalists at the same time.

What Related Gaming Work Has Virgo Done?

Virgo works across gaming, Web3 and emerging technology. Read our nWay Olympic play-to-earn game case study, our Ready Player Me metaverse avatar case study and our OpenSea PR case study. For the practice overview, see gaming public relations, and for tech press tactics read how Web3 and gaming companies get tech press coverage.

Frequently asked questions

When did Virgo PR launch its esports division?

Virgo PR announced the Esports Public Relations division on September 6, 2022.

What does an esports PR agency do?

An esports PR agency builds awareness and credibility for teams, tournaments, publishers and platforms through media relations, creator outreach, corporate communications and community engagement.

Which clients has Virgo PR worked with in esports and gaming?

The launch announcement cited work with Ready Player Me and Virtex. Virgo has also worked with other gaming and Web3 brands.

Do esports brands need influencer marketing?

In most cases, yes. Creators and streamers reach fans directly, so they are an important part of the mix alongside earned media.

How do you measure esports PR?

Track coverage by outlet quality, share of voice, community and social growth, referral traffic, sign-ups and sponsor or investor interest.

How can I contact Virgo PR about gaming and esports?

Reach the team at hello@virgo-pr.com or through the Virgo PR contact page.