Sharp thinking from
the Virgo team.
Field notes, frameworks, and uncomfortable truths about modern public relations, digital strategy, and investor communications.
Expertise
Influencer Relations in Tech PR Campaigns: A Case Study
Influencer relations now drive measurable results in technology PR: 73 percent of B2B decision-makers say expert thought leadership is a more trustworthy basis for judging a company than its marketing materials, accordin
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Expertise
PR Ideas for Small Businesses: 5 Areas That Earn Coverage
PR ideas for small businesses across five areas: press, community events, content, partnerships, and reviews, with practical steps that need no agency.
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Expertise
15 Successful Tech PR Campaigns
15 tech PR campaigns from B2B and consumer tech worth studying, what worked, why, and what enterprise teams should copy. Slack, Salesforce, Cloudflare, GitHub, HubSpot and more.
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Expertise
Fall Marketing Campaigns: 4 Cases From Apple to Starbucks
Four documented fall marketing campaigns, from Apple's Think Different to the Pumpkin Spice Latte, with the dates and figures each reported.
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Expertise
Data-Driven PR Campaigns: 5 Cases From Dove to Spotify
Five documented data-driven PR campaigns, from Dove's 3,200-woman study to Spotify Wrapped, with the figures each reported and how to measure your own.
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Expertise
Twenty Great Gaming PR Campaigns
Here are twenty standout [gaming PR](/gaming-public-relations) campaigns from the gaming industry that effectively captured attention, engaged audiences, and drove excitement for new releases or initiatives: - **The Witc
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Expertise
Sustainability PR Campaigns: 20 Cases From Patagonia to Puma
Twenty sustainability PR campaigns from Patagonia to Puma, with the format each brand used to earn coverage and the greenwashing risk to avoid.
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Expertise
PR Resources: 50 Tools, Groups and Sources to Bookmark
PR resources to bookmark: 50 associations, news sources, databases, source platforms, wires, research tools and measurement standards for communications teams.
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Expertise
Best Investor Relations (IR) PR Campaigns: What Works and Why
The IR PR campaigns that compound credibility share five patterns. Here is the framework, what Berkshire, Amazon, Microsoft, ASML, JPMorgan, NVIDIA, and ServiceNow do that smaller public companies should copy.
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Expertise
Popcorn PR Campaigns: 10 Cases From Orville to Dune
Ten documented popcorn PR campaigns, from PopCorners' Breaking Bad Super Bowl ad to the Dune sandworm bucket, and the four hooks that earn coverage.
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Expertise
Why Financial Services are Embracing Blockchain Technologies
Financial brands used to have high fees, unclear systems, and slow transactions. However, everything changed with the advent of blockchain technology . Initially associated with cryptocurrencies, blockchain is now revolu
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Expertise
Executive Profiling: 7 Ways It Strengthens Brand Image
Executive profiling strengthens brand image in seven ways, from media coverage and bylines to podcasts, social media and AI-ready information, with a 90-day plan.
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