Sharp thinking from
the Virgo team.
Field notes, frameworks, and uncomfortable truths about modern public relations, digital strategy, and investor communications.
Expertise
Reputation Recovery After a Crisis: 7 Steps, 2 Cases
Reputation recovery after a crisis takes seven steps, from assessing the damage to learning from it. See how Tylenol and Airbnb applied them in practice.
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Expertise
Cross-Cultural PR: 4 Cases and 6 Rules From Real Brands
Cross-cultural PR in four real cases: Coca-Cola's China nicknames, then Dolce & Gabbana, H&M and Dove apologies, with six rules and a pre-launch checklist.
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Expertise
What Is Corporate Communications and Why It Matters
Corporate communications manages how employees, investors, media, and customers hear from a company. Here's how it works and how to build a working plan.
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The role of PR in shaping the future of the electric vehicle industry
**PR shapes the future of the electric vehicle industry by educating buyers on range and charging concerns, building trust through transparent safety and sourcing claims, and managing the recalls and controversies that c
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Expertise
Evaluate Corporate Communications: 7 Methods and a Scorecard
Evaluate corporate communications with seven methods, from setting objectives to scoring outputs, outcomes and impact, using the Barcelona Principles 4.0.
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Expertise
Celebrity Scandal PR: 4 Brand Responses Compared
Four celebrity scandal PR cases, from Kellogg's and Michael Phelps to Adidas and Ye, with what each brand did, the timing and the lessons.
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Expertise
Virgo PR Ranks On O'dwyer's Top PR Firms For 2023, With a Revenue Increase Of 120% In 2022
NEW YORK , April 4, 2023 /PRNewswire/ -- Virgo PR , a leading public relations agency, announced today that it has achieved exceptional growth in 2022, finishing the year up 120 percent from last year with a revenue of $
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Bernoulli | Locke
Bernoulli | Locke Case Studies. Bernoulli | Locke Background Bernoulli | Locke is focused on creating and investing in member-based businesses organized around passions and experiences. They invite individuals to explore
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Xclaim
Xclaim Case Studies.Xclaim Background Xclaim operates the only independent online trading platform for crypto bankruptcy claims. With the largest network of buy-side traders, crypto account holders can trust the competit
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Dr. Dabber
Dr. Dabber Case Studies.Dr. Dabber Background As the eRig originator, Dr. Dabber is a technology driven vaporizer company that offers an entire line of award-winning vaporizers to suit every situation. Since the company’
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Vape and Dab PR: Virgo's 2023 Division Launch and Services
Virgo PR launched its Vape and Dab PR division on March 10, 2023. See what the division covers, how brands earn coverage and what compliance limits apply.
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Expertise
Social Media Bad Actors: 7 Strategies That Work
Seven strategies for dealing with social media bad actors, from sorting critics from trolls to the first-hour checklist and when to escalate.
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