Social Media and Digital Marketing Services

Social media and digital marketing services plan, publish and measure a brand's presence on social platforms, search, email and its own website. Virgo PR provides social media management, digital advertising, content creation, search engine optimization, email marketing, influencer marketing, website design and development, and analytics reporting, and each service is tied to a stated business goal.

Last updated: November 5, 2026

What do social media and digital marketing services include?

Social media and digital marketing services include eight working areas that a client can buy together or separately. Each has a defined output, so a team knows what it receives.

Social media management

Social media management covers strategy, a content calendar and the daily work of posting and replying. The output is a channel plan that names the platforms where the audience pays attention and the posts that fill each one.

Community management

Community management is the moderation of comments and messages and the work of engaging with followers. The output is a steady, human response to the people who interact with the brand.

Digital advertising

Digital advertising places paid campaigns on social platforms and search. The work starts by choosing the platforms, targeting options and ad formats that fit the goal, and ends with a report of what each campaign produced.

Content creation

Content creation produces the posts, articles, graphics and video that fill the channel plan. The output is finished assets, written to answer the questions the audience asks.

Search engine optimization

Search engine optimization improves a site's visibility through keyword research, page optimization and links from other sites. A plain-language starting point is in SEO for small businesses.

Email marketing

Email marketing reaches people who have asked to hear from the brand. The output is campaigns written for a defined list, with opens and clicks reported after each send.

Influencer marketing

Influencer marketing places a brand's message with creators the audience already follows. The output is a short list of vetted partners, an agreed brief and a report of what each partnership produced.

Analytics and reporting

Analytics and reporting tracks what the other services produced. The output is a regular report of reach, engagement, traffic and leads, compared with the previous period, so that the plan can be adjusted.

How do social and digital services connect to PR?

Social and digital services connect to PR by giving earned coverage a place to land and an audience to continue the conversation. A press mention is more useful when the brand's pages and profiles are current, which is explained in how SEO and PR work together. Related services are described in digital PR services, digital content services and integrated marketing.

Where can you read more about social media for brands?

Virgo PR's social media guides cover the practical questions that come up once a channel plan exists. Use the one that matches the problem in front of you.

Social media bad actors: 7 strategies that work: sorting critics from trolls, a response table and a first-hour checklist.

How to build your brand's voice on social media: setting a consistent voice across platforms.

Conducting social media audits: reviewing what each channel does before changing the plan.

Facebook and email marketing: using the two channels together.

Boosting event attendance with social media: promoting events before and during.

Public companies have a separate set of rules for what executives can post. Our investor relations guides on Regulation FD and social media and CEO social media posts cover them.

Frequently asked questions

Which social platforms does a brand need?

A brand needs the platforms where its customers and journalists already spend time, and it does not need all of them. Starting with one or two and doing them well produces better results than spreading thin.

How is social media success measured?

Success is measured against a goal set before the work starts, such as reach, engagement, site visits or leads. Each regular report compares the new figures with the previous period.

Can a company buy only one service?

A company can buy a single service, such as email marketing or analytics, without the others. A single service still comes with its own output and report.

How do I start?

The first step is a conversation about the company's goals and current channels, which can be arranged through the Virgo PR contact page.