VergeSense PR Case Study: Series B and Return to Office

Virgo PR ran media relations for VergeSense, the AI-driven workplace analytics platform, around its $12 million Series B, a global reseller agreement with JLL Technologies and its 2021 Workplace Impact Report. The campaign positioned VergeSense as a leader in planning the return to the office and earned coverage in The New York Times, The Wall Street Journal, TechCrunch, Forbes, VentureBeat and The Seattle Times.

Who Is VergeSense?

VergeSense is a workplace analytics platform used by enterprises to turn static offices into spaces that match how employees work. Its platform combines intelligent sensors that collect real-time data, dashboards and insights that inform workplace strategy, and integrations with leading workplace technology providers. VergeSense reports that it analyzes more than 40 million square feet and supports customers in 29 countries, including 26 of the Fortune 500.

What Was the Challenge?

VergeSense needed to be part of the biggest workplace story of the pandemic: when and how offices would reopen. Media coverage of the return to the office changed constantly, and many companies were competing to comment on it. VergeSense also had company news to announce, including new funding, and it needed a reason for reporters to include a sensor-and-data company in the conversation.

What Did Virgo PR Do?

Virgo PR combined company announcements with original data so VergeSense could speak to the trend as well as the news.

• Read the narrative: the team analyzed how the media was covering the return to the office and where technology could improve the experience.

• Announced funding: VergeSense's $12 million Series B was announced to technology and business press.

• Announced a partnership: Virgo PR led the campaign around a global reseller agreement with JLL Technologies, the technology division of JLL.

• Created original data: Virgo PR helped produce the 2021 Workplace Impact Report, which found that 64 percent of enterprises planning to return would open their offices by Q3 2021. Reporters could use that figure in their own stories.

What Were the Results?

The campaign led to placements in tier-one technology, business and general outlets, and it raised VergeSense's profile as a leader in return-to-office planning. Both company news and thought leadership drove coverage, including stories in The New York Times, TechCrunch, The Wall Street Journal, Forbes and VentureBeat.

What Can Other B2B Technology Companies Take From This?

In Virgo's read, B2B technology companies earn more coverage when funding or partnership news is paired with original data about a topic reporters already cover. Two lessons stand out.

• Join the big story with data: a survey or usage figure gave reporters a reason to quote VergeSense beyond a funding round.

• Use partners as proof: a reseller agreement with a global real estate services firm signaled that the technology was ready for enterprise scale.

Story Links

• Forbes: Hot-Desk Sensors And Movable Walls: Meet The Companies Facilitating The Return To Work

• The Seattle Times: How data is changing the way offices are run

• The Wall Street Journal: Don't Stand So Close to Me: AI Cameras Police Social Distancing at Work

• The New York Times: How Data Is Changing the Way Offices Are Run

• TechCrunch: VergeSense raises $12M Series B for its workplace analytics service

• VentureBeat: VergeSense raises $12 million to bring workplace analytics to physical spaces

• PR Newswire: JLL taps VergeSense to better understand workplace trends and space utilization with data

More Virgo PR Technology Case Studies

See the full set of technology PR case studies, our technology PR agency overview and more client work on our case studies page. Virgo PR services used here include public relations, integrated marketing and strategic planning.

Frequently Asked Questions

What did Virgo PR do for VergeSense?

Virgo PR handled media relations for VergeSense's Series B funding, its global reseller agreement with JLL Technologies and its 2021 Workplace Impact Report, earning coverage in national business and technology outlets.

Which outlets covered VergeSense?

Coverage included The New York Times, The Wall Street Journal, TechCrunch, Forbes, VentureBeat and The Seattle Times.

How can a B2B technology company use original data for PR?

Publish a survey or usage finding on a topic reporters already cover, and release it alongside company news so journalists have a figure to quote. Contact Virgo PR to plan a data-led campaign.