Public Relations

According to Cision research, 30% of journalists receive over 100 pitches per week, and 70% say a quarter of what lands in their inbox is irrelevant to their audience. Standing out in that volume is what separates an effective PR program from a wasted press release, and it's why companies work with Virgo PR to build strategies that actually earn coverage.

What effective PR strategy requires

Reaching a target audience through PR means competing for attention across thousands of industries and companies all pitching the same journalists. Virgo PR builds press releases, journalist pitches, and full marketing campaigns for clients across industries, drawing on results delivered for clients like nWay, Genies, and Ready Player Me. The role of PR has grown significantly over the past decade as how audiences discover and engage with information has changed, but the fundamentals, storytelling that earns attention rather than demands it, haven't.

Why PR experience matters

Effective PR campaigns don't happen quickly, and companies handling PR in-house often fall short of their goals simply because journalists are constantly hunting for stories that will resonate with their specific audience, and not every story clears that bar. Virgo PR's team brings experience across plan creation, journalist pitching, and press release writing, but the real differentiator is storytelling: deciding which stories to tell, when to tell them, and to whom, as shown in work with Rebel Ventures.

How a PR campaign helps a business

A well-built PR campaign clarifies the key messages worth promoting, defines overall brand identity, attracts talent and investors, and grows mainstream appeal. Virgo PR's approach centers on generating brand awareness through stories shared consistently across channels while staying authentic and organic rather than promotional.

What to expect working with Virgo PR

Virgo PR works closely with each client to understand their business, goals, and audience before building a custom strategy, campaign plan, and outreach approach designed to generate real attention, not just activity.

Success stories

• nWay — Virgo PR generated brand awareness and announced the launch of a new mobile game, analyzing the competitive landscape and running a curated media outreach campaign that produced ongoing press coverage.

• Gridwise — This on-demand driver platform hired Virgo PR to build brand awareness and differentiate itself in a crowded market. Tailored PR, social, and marketing campaigns highlighted the platform's unique qualities through relevant media placements, and Virgo PR also helped Gridwise secure investment from multiple tech investors, supporting national and global expansion.

• Trufan — This audience analytics company hired Virgo PR to announce its initial investment round. The resulting coverage spanned multiple verticals and drew significant attention to the announcement and the company's long-term potential.

FAQ

What does a PR agency actually do for a company?

Build and execute media strategy: writing press releases, pitching journalists, developing campaign messaging, and deciding which stories to tell and when, so a company earns coverage instead of competing blindly for attention.

Why is PR experience important instead of handling it in-house?

Journalists are constantly searching for stories that resonate with their specific audience, and most in-house teams lack the ongoing media relationships and storytelling discipline needed to consistently clear that bar.

How does a PR campaign benefit a business beyond media coverage?

It clarifies brand messaging, helps attract talent and investors, and builds mainstream appeal, benefits that compound well beyond the initial press placements themselves.

Work with Virgo PR

Talk to Virgo PR about building a PR strategy for your business.