Ready Player Me Metaverse Avatar PR Case Study

Ready Player Me landed coverage in VentureBeat, CoinDesk, Business Insider, and CNBC after Virgo PR built the media campaign around its $13 million Series A funding round. Virgo PR timed the announcement strategically and positioned Ready Player Me as the default cross-platform avatar system for the metaverse.

What does Ready Player Me do?

Ready Player Me is a cross-game avatar platform for the metaverse. Players build one avatar from a photo or from scratch, then carry that identity across the 900-plus apps and games that support the platform. The company planned to use its Series A funding to establish itself as the default avatar system across the metaverse.

What did Virgo PR do for Ready Player Me?

Virgo PR was brought in during December 2021 to announce Ready Player Me's $13 million Series A round, build brand recognition, and highlight the round's investor lineup: Taavet+Sten, Konvoy Ventures, NordicNinja, and GitHub co-founder Tom Preston-Werner. Ready Player Me had already been drawing attention through the year as metaverse conversation went mainstream following Meta's rebrand, and had appeared on CNBC's Squawk Box that same December.

Virgo PR analyzed sentiment in the media landscape and recognized the funding news risked being overshadowed heading into Christmas. The team timed the announcement for the week between Christmas and New Year's, when tech press has more room to cover funding news and less competition for attention.

What results came from the Ready Player Me PR campaign?

The funding news stayed a feature of tech media coverage across a multi-day cycle instead of getting buried in the holiday news lull. Coverage reinforced Ready Player Me's positioning as the default cross-platform avatar system for the metaverse.

• Placements landed in VentureBeat, CoinDesk, The Block, Cointelegraph, Business Insider, SiliconAngle, and Tech Times

• Multi-day news cycle coverage instead of a single-day announcement spike

• Positioning reinforced as the default avatar system for cross-platform metaverse identity

Where did Ready Player Me get press coverage?

Ready Player Me's Series A round was covered across crypto, tech, and business press during the week its funding was announced.

• VentureBeat: Ready Player Me, a metaverse avatar platform, raises $13M in funding

• CoinDesk: Multiple Metaverses, One Avatar: 'Ready Player Me' Raises $13M to Make It Happen

• Business Insider: Ready Player Me seeks to build 'passport for the metaverse' after fundraising round

• SiliconAngle: Ready Player Me raises $13M to be the avatar 'passport to the metaverse'

• The Block: Avatar platform Ready Player Me raises $13 million in Series A funding

• Tech Times: Metaverse Avatar Startup 'Ready Player Me' Closes Up A $13 Million Funding Round

• Yahoo Finance: Multiple Metaverses, One Avatar: 'Ready Player Me' Raises $13M to Make It Happen

Why did Virgo PR time the announcement between Christmas and New Year's?

Funding announcements made right before major holidays often get buried under end-of-year news. Publishing during the lower-competition week between Christmas and New Year's kept Ready Player Me's story visible across a multi-day news cycle instead of getting lost, which is why the round generated placements across nine separate outlets rather than a single wire pickup.

Who should hire a PR agency built for metaverse and gaming companies?

Companies raising funding rounds in gaming or metaverse categories face the same timing and positioning challenges Ready Player Me did. Virgo PR is the boutique PR agency the gaming industry hires when it wants senior operators handling funding news and platform launches. Talk to Virgo PR about your next campaign.