Defense PR Case Study | SRC, Inc.

Breaking Through in Defense: How Virgo Elevated SRC's Visibility

The Problem

SRC, Inc. develops highly specialized technologies spanning radar, electronic warfare, counter-UAS, surveillance, artificial intelligence and other defense applications. With a broad and technically complex portfolio, SRC needed to consistently communicate the significance of its work to defense, military and technology audiences.

Virgo's objective was to strengthen SRC's visibility and credibility within the defense technology landscape while positioning the company and its leadership as trusted voices on the technologies shaping modern warfare. The program needed to extend beyond company news and contract announcements to connect SRC's expertise with larger industry conversations.

What Virgo Did

Aligned corporate messaging across the organization. Virgo worked with SRC to establish a clear messaging framework that aligned corporate positioning, technology narratives and key talking points across the organization. The framework provided teams with consistent, accurate and media-ready language, helping ensure SRC communicated a cohesive story regardless of the spokesperson, technology or media opportunity.

Built a targeted defense media program. Virgo developed relationships with reporters and publications covering defense technology, electronic warfare, radar, counter-UAS, military systems and emerging technologies. Outreach was tailored to the specific technology and audience surrounding each SRC announcement.

Created a consistent news cadence. Virgo identified and promoted opportunities around technology developments, contracts, partnerships, product milestones and company news. This created a steady stream of reasons for media to cover SRC rather than relying on a single annual announcement cycle.

Turned complex technology into compelling media stories. Virgo helped translate highly technical developments into stories tied to larger defense priorities. Coverage spanned SRC's Ghost Mantis electronic warfare technology, Gryphon and SR Hawk radar systems, LIDS counter-UAS technology, AI and embedded computing, international deployments and more.

Expanded SRC beyond product announcements. Virgo pursued opportunities for SRC executives and subject matter experts to participate in broader industry conversations through interviews, expert commentary and thought leadership. This helped position SRC as a source of expertise and not simply a company announcing its latest contract or product.

The Results

• 160+ media hits and mentions spanning defense, military, aerospace, radar, electronic warfare and technology media.
• 83 media hits across 38 unique outlets during the first year of engagement, generating a combined estimated reach of 122.1 million.
• Coverage expanded across SRC's diverse technology portfolio, including Ghost Mantis, Gryphon, SR Hawk, LIDS, AI/ML, embedded computing and electronic warfare.
• Secured coverage in high-value defense and technology publications including Breaking Defense, Defense Daily, Military Embedded Systems, Aviation Week, The Defense Post, Armada International and Unmanned Airspace, among others.
• Helped generate significant attention around major business and technology milestones, including SRC's deployment of SR Hawk surveillance radars to the southern border, its $1 billion Qatar counter-UAS opportunity, Ghost Mantis developments and new radar capabilities.
• Continued momentum into 2026, with coverage around an Air Force embedded computing contract, a new radar patent, SR Hawk orders for Poland and U.S. border surveillance, the MDA SHIELD program, electronic warfare modernization and next-generation Ghost Mantis technology.

Coverage Highlights

• Defense Daily, CBP Upgrading Mobile Surveillance Systems With Radar From SRC to Improve Border Security
• Military Embedded Systems, Ghost Mantis electronic warfare payload displayed by SRC at Sea-Air-Space
• POLITICO, FIRST IN MD, DOWN UNDER DEMO
• The Defense Post, Syracuse Lands $24M US Contract to Advance Embedded AI for Defense
• Aviation Week, The Debrief: Will CCAs Need Defensive Systems?
• Straight Arrow News, The warfare potential of SRC's Ghost Mantis: Weapon of the Week

Why It Worked

SRC's technology is highly specialized, but the impact of that technology is relevant to some of the biggest conversations in defense. Virgo's approach has been to bridge that gap by translating technical developments into timely stories around counter-UAS, electronic warfare, border security, AI, radar modernization and the changing battlefield.

Rather than treating each announcement as an isolated media opportunity, Virgo has built a sustained narrative around SRC's role in advancing defense technology. The result is a growing, searchable record of SRC's innovations across the publications and audiences that matter most to the company.

Learn more about our defense and government PR practice.