Sharp thinking from
the Virgo team.
Field notes, frameworks, and uncomfortable truths about modern public relations, digital strategy, and investor communications.
Expertise
Digital PR Services: What Digital PR Is and How It Works
What is digital PR? A direct breakdown of digital PR services, how they differ from traditional PR and link building, and why it matters for SEO and AI.
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Expertise
PR Stunts That Actually Worked and Why They're Effective
PR stunt meaning, explained plainly, plus 10 real, well-documented PR stunt examples that worked and a clear breakdown of why most stunts fail publicly.
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Expertise
AI in PR: How Agencies Use AI Without Losing Trust
How PR agencies should actually use AI: where it speeds up research and drafting, where human judgment stays the product, and what disclosure requires.
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Expertise
Press Release Format: Templates and Annotated Examples
See exactly what a press release looks like: an annotated template, dateline-to-boilerplate breakdown, ideal length, and what a boilerplate really is.
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Expertise
Healthcare PR Agency Guide: Providers, Devices & Digital Health
Healthcare PR agency for providers, medical device makers, and digital health startups. HIPAA-aware messaging, FDA-adjacent launches, clinical validation.
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Expertise
Cleantech PR: Communicating Climate Innovation
Cleantech PR agency for climate and energy innovators. We translate technical breakthroughs for press, handle greenwashing scrutiny, and run funding PR.
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Expertise
How to Do PR for a Startup (Seed to Series B)
A stage-by-stage guide to startup PR from pre-seed to Series B: founder story, proof points, category leadership, and when to hire a PR agency instead of DIY.
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Expertise
Consumer PR Agency: How Brands Win Attention in 2026
Consumer PR agency services for lifestyle and product brands: influencer relations, launch and gifting strategy, press placements, and culture-moment response.
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Expertise
Cybersecurity PR Agency: Strategies for Security Brands
Cybersecurity PR agency built for startup and scale-up security vendors. Breach-response discipline, analyst relations, and credibility with technical buyers.
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Expertise
How to Send a Press Release: 6 Steps for Better Coverage
How to send a press release in 6 steps: build a targeted media list, pick channels, set embargo terms, time the send and follow up once for coverage.
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Expertise
Crisis Communication: A PR Playbook and When to Hire a Crisis PR Agency
A crisis communication playbook: pre-crisis planning, the first-24-hours response framework, spokesperson discipline, and when to call a crisis PR agency.
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Expertise
SaaS PR Agency Services: The Complete Guide
Virgo PR builds SaaS PR programs around product-led growth, funding news, and category positioning. See how a SaaS-focused agency earns coverage that converts.
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