Sharp thinking from
the Virgo team.
Field notes, frameworks, and uncomfortable truths about modern public relations, digital strategy, and investor communications.
PR Tips
Food & Beverage PR: Getting Media Coverage for CPG and F&B Brands
Food & beverage and CPG PR that lands trade and lifestyle coverage. Sampling strategy, retail press, and recall-ready crisis planning from Virgo PR.
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Our News
Quantum Art PR Case Study: Stealth to a $140M Series A
Quantum Art PR case study: how Virgo PR took a trapped-ion quantum startup from stealth to a $140M Series A with 100+ placements and Nvidia CUDA-Q coverage.
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PR Tips
Newsjacking: How to Turn Trending News into PR Coverage
Newsjacking explained: how PR teams turn trending news into earned coverage, the risks of getting it wrong, and what separates a smart angle from a forced one.
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PR Tips
The Analyst Disappearance, How AI Engines Are Displacing Sell-Side Equity Research
Short-sellers cited MORE OFTEN than sell-side analysts by AI. Analyst reports: 28%. Earnings calls: 85%. Sell-side research is being disrupted from inside out.
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PR Tips
The Disclosure→AI Comprehension Gap, How SEC Filings Get Misread by AI Engines
How SEC filings get misread by AI engines. Companies with clear disclosure win. Average gap: 36/100. Your 10-K exists for AI engines now, not regulators.
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PR Tips
The AI Short-Seller Index, How AI Engines Amplify Short-Seller Claims vs. Company Responses
Measuring how ChatGPT, Claude, Gemini, and Perplexity retrieve and amplify short-seller claims versus company responses. Tech/SaaS shorts win AI retrieval 78% of the time.
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PR Tips
How to Get an Op-Ed or Bylined Article Published
How to get an op-ed or bylined article published: finding a real argument, pitching editors, formatting, and mistakes that get pitches rejected.
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PR Tips
Press Kit Template: 7 Items Journalists Want
How to build a press kit journalists actually use. Free template covering boilerplate, executive bios, headshots, brand assets, and fact sheets.
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PR Tips
PR KPIs & Measurement: How to Report Results That Prove ROI
A practical guide to PR KPIs and measurement: what to track, how to build a reporting cadence, and how to talk to leadership about PR ROI.
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Marketing Tips
How SEO and PR Work Together to Build Authority
SEO and PR share one goal: visibility. Earned coverage builds backlinks, lifts branded search, and helps content win featured snippets and AI citations.
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PR Tips
THE AI EARNINGS CALL INDEX, Which Public Companies' Earnings Calls Does AI Actually Cite?
The S&P 100 scored on whether AI cites the transcript, the 10-Q, the press release, or the analyst note. The earnings call transcript is the single most-cited source, and the CEO's first 90 seconds determine the answer.
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PR Tips
Earned, Owned and Paid Media: The Complete PR Framework
Earned, owned, and paid media each work differently and cost differently. A clear breakdown of what each one is, the tradeoffs, and how to combine them.
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