Sharp thinking from
the Virgo team.
Field notes, frameworks, and uncomfortable truths about modern public relations, digital strategy, and investor communications.
Expertise
Physical Economy PR: A Guide From 19 Cases
Physical economy PR guide: seven posts and 19 cases on logistics, sustainability, robotics, EVs and recalls, with the patterns and number conflicts across them.
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Expertise
EV Recall Communications: Lessons From GM, Hyundai, Tesla
EV recall communications lessons from GM, Hyundai and Tesla: how each handled the cause, the cost, supplier blame and the regulator in its first announcement.
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Expertise
Fleet Electrification PR: Lessons From 3 EV Rollouts
Fleet electrification PR lessons from Amazon, PepsiCo and FedEx: how each EV rollout stated its target, first units and caveats to earn press coverage.
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Expertise
Warehouse Robotics PR: 3 Announcements That Won Press
Warehouse robotics PR lessons from DHL, Amazon and Symbotic: the count, partner, result and condition each announcement used to earn trade press coverage.
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Expertise
Industrial Sustainability PR: 4 B2B Campaign Lessons
Industrial sustainability PR lessons from GE, Siemens, Interface and Maersk: the target, number and proof each B2B campaign used to earn press coverage.
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Expertise
Logistics Trade Press: How Freight Tech Gets Coverage
Logistics trade press rules from FreightWaves, Supply Chain Dive and others: which route fits freight tech, what editors require and a pitch checklist.
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Expertise
Supply Chain Disruption Communications: Ever Given Case
Supply chain disruption communications lessons from the Ever Given blockage: who spoke, which numbers drove coverage, and a three-window plan to copy.
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Expertise
5 Logistics PR Campaigns That Earned Real Coverage
Logistics PR campaigns from Flexport, Maersk, Freightos, the Port of LA and Pitney Bowes: the mechanism behind each and what a freight brand can copy.
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Expertise
Anti-PR for Founder Branding and Authenticity
Anti-PR for founder branding means unscripted personal commentary becomes the primary trust-building channel instead of polished corporate messaging.
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Expertise
How Web3 and Gaming Companies Get Tech Press Coverage
Web3 and gaming companies land mainstream tech press coverage by pairing technical milestones with familiar narrative hooks, shown across four Virgo PR campaigns.
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Expertise
Inside the Most Creative Tech PR Stunts Right Now
The best tech PR stunts turn an abstract product claim into something a journalist can see, film, or verify. Here is how that pattern works, and how to apply it without a Fortune 500 budget.
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Expertise
How to Structure a 10-K for AI Comprehension
A practical guide to structuring 10-K filings so AI engines read them accurately, based on Virgo PR's Disclosure→AI Comprehension Gap research.
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