What is Wellness PR?
Wellness PR requires more than simply promoting products. Companies in cannabis, hemp, nutraceuticals and emerging wellness categories must communicate within an environment shaped by changing regulations, evolving science, intense consumer interest and, often, public misunderstanding.
An effective wellness communications program builds trust while helping consumers, journalists, retailers and industry stakeholders understand what makes a company, product or category different.
Virgo's Expertise in Wellness PR
Virgo's team has spent years working across cannabis, hemp, CBD, biotechnology and emerging consumer wellness categories.
We understand how to balance product storytelling with regulatory realities, scientific credibility and broader consumer trends. Our experience spans product launches, executive thought leadership, policy and regulatory communications, advocacy campaigns, data-driven media outreach and category education.
Whether a company is launching a new consumer product, navigating a major regulatory change or helping define an entirely new wellness category, Virgo develops communications programs designed to build visibility and long-term credibility.
What to Expect with Virgo: RESULTS!
Wellness brands cannot rely only on product announcements to stay relevant. Virgo creates a consistent drumbeat of news by identifying the stories behind consumer trends, proprietary data, scientific research, regulatory developments and executive expertise.
Our programs include media relations, product launches, thought leadership, rapid-response commentary, contributed articles, media training, regulatory communications, advocacy support, awards and speaking opportunities.
