Sharp thinking from
the Virgo team.
Field notes, frameworks, and uncomfortable truths about modern public relations, digital strategy, and investor communications.
Case Studies
Cybersecurity PR Case Study | CleanStart | Virgo PR
How Virgo built cybersecurity firm CleanStart's U.S. credibility and secured 85+ media placements across security, DevOps and AI publications.
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Expertise
Insurtech PR Case Study | Veracity Insurance Solutions
How Virgo turned proprietary small-business data into a repeatable, multi-brand PR engine for Veracity Insurance Solutions, from FLIP's first 30 placements to hundreds across the portfolio.
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PR Tips
Biotech PR: Communicating Trial Data to Media and Investors
Biotech and health tech PR means translating clinical, regulatory and scientific complexity for media and institutional investors at the same time.
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PR Tips
PR vs. Advertising vs. Marketing: What’s the Difference?
PR is earned, advertising is paid, marketing is the strategy above both. See who controls the message, how they differ on cost and speed, and how they work together.
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PR Tips
What Is Media Relations? 6 Core Activities Explained
What is media relations? A complete guide to journalist relationships, pitching, press releases, press kits, and handling media inquiries.
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Expertise
Travel and Hospitality PR: An 8 to 12 Week Press Calendar
Travel and hospitality PR runs on trust and reviews, not ad spend. See the booking-curve press calendar, the hosted-trip playbook and crisis readiness for travel brands.
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PR Tips
Gartner Predicts PR Budgets Will Double by 2027, Why Earned Media Is the AI Visibility Play
Gartner predicts PR budgets will double by 2027 as AI engines replace search and 95% of AI citations come from nonpaid earned media. What brands need to do now.
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PR Tips
The Crypto Token AI Comprehension Index
AI engines get crypto wrong 46% of the time on tokenomics. Top 50 tokens scored on the Virgo AI Comprehension Score. Average: 54/100. Layer 1s best. DeFi worst.
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PR Tips
The SPAC Citation Audit
67% of de-SPACed companies are still primarily identified by their SPAC origin in AI engines. 30 companies scored on the Virgo SPAC Narrative Persistence Score. Average: 61/100.
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PR Tips
The PR News Hub: Weekly Intelligence for Communications Professionals
The PR News Hub, a weekly briefing on agency moves, funding rounds, crisis cases, and AI Communications shifts. Published every Tuesday at 1 PM EST on Everything-PR.
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PR Tips
Food & Beverage PR: Getting Media Coverage for CPG and F&B Brands
Food & beverage and CPG PR that lands trade and lifestyle coverage. Sampling strategy, retail press, and recall-ready crisis planning from Virgo PR.
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Our News
Quantum Art PR Case Study: Stealth to a $140M Series A
Quantum Art PR case study: how Virgo PR took a trapped-ion quantum startup from stealth to a $140M Series A with 100+ placements and Nvidia CUDA-Q coverage.
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