20 Marketing KPIs You Should be Tracking for 2024

Key performance indicators (KPIs) play a vital role in evaluating the effectiveness of marketing efforts. They provide insights into what’s working, what needs improvement, and how to optimize marketing strategies.


Website traffic

This metric keeps track of the number of visitors to a website. High website traffic indicates brand visibility and interest in the content.


Organic search traffic

This marketing KPI keeps track of the number of visitors coming from search engines without paid advertising. Organic traffic reflects a website’s SEO performance and content quality.


Conversion rate

The conversion rate measures the percentage of website visitors who take a desired action. A higher conversion rate signifies the effectiveness of that website and landing pages.


Click-through rate (CTR)

Keeping track of the CTR marketing KPI means keeping track of the percentage of people who click on an ad or email link after seeing it. CTR indicates ad or email campaign performance and audience engagement.


Bounce rate

The bounce rate marketing KPI keeps track of the percentage of visitors who leave the site after viewing only one page. A low bounce rate signifies engaging content and effective website design.


Customer acquisition cost (CAC)

CAC is the cost of acquiring a new customer. Understanding CAC helps assess the efficiency of marketing campaigns.


Customer lifetime value (CLV)

CLV measures the total revenue a customer is expected to generate during their relationship with a brand. CLV helps prioritize customer retention and loyalty strategies.


Return on investment (ROI)

ROI keeps track of the profit generated from marketing investments. It’s an important marketing KPI because ROI determines the profitability of marketing efforts.


Email open rate

The open rate for email marketing KPIs keeps track of the percentage of recipients who open marketing emails. A higher open rate indicates effective subject lines and email content.


Email click-through rate (CTR)

The click-through rate in email marketing KPIs is the percentage of email recipients who click on links within the email. CTR reflects the relevance and engagement of email content.


Unsubscribe rate

This is the percentage of email recipients who opt out of an email list. Monitoring unsubscribe rates helps maintain a healthy email list.


Social media reach

The social media reach is a social media KPI that measures the number of unique users who see the brand’s social media content. Reach gauges the extent of the brand’s social media influence.


Engagement rate

The engagement rate is the interaction that social media posts receive. A high engagement rate indicates the appeal of the brand’s content.


Clicks per social media post

This signifies the number of clicks on links within social media posts. Clicks show the effectiveness of social media calls to action.


Customer satisfaction score (CSAT)

The CSAT is a marketing KPI that keeps track of customer feedback on their satisfaction with a brand’s product or service. CSAT provides insights into overall customer sentiment.


Net Promoter Score (NPS)

This measures the customer’s willingness to recommend a brand to others. NPS gauges brand loyalty and word-of-mouth potential.


Content marketing ROI

This is the return on investment for content marketing efforts. Content marketing ROI assesses content effectiveness.


Cost per lead (CPL)

This is the cost of acquiring a new lead through marketing efforts. Lower CPL indicates efficient lead generation strategies.


Influencer marketing ROI

This is the return on investment for influencer marketing campaigns. ROI helps evaluate the effectiveness of influencer partnerships.


Marketing Qualified Leads (MQLs)

Finally, these are the leads that meet specific criteria and are more likely to convert. MQLs help sales teams focus on prospects with higher conversion potential.

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