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Elevating Your Brand with Proven Strategies for Enhanced Digital Marketing Success

Branded digital marketing is crucial in today’s fast-paced world. It requires a strategic and dynamic approach to effectively elevate a brand. With its global reach, digital marketing serves as...

Can AI Replace Industry Professionals?

Artificial intelligence (AI) has undoubtedly revolutionized various industries, offering unprecedented efficiency, data analysis capabilities, and automation. However, the notion that there’s a possibility that jobs that will be replaced...

Marketing to Gen-Z as a Finance Business

As Gen Z continues to enter the financial landscape, finance businesses must adapt their marketing strategies to connect with this tech-savvy and socially conscious generation. Gen Z, born...

How to navigate the PR Job Market

The PR and marketing job market has changed a lot in recent years due to consumer behavior, technology, and business needs. This has made navigating the job market...

How Should Brands Respond During A Global Crisis

Global crises can strike at any time, bringing pandemics, natural disasters, economic downturns, and social upheaval. These crises have far-reaching consequences for brands and their reputation. How a...

What Does A Day in The Life of A Publicist Look Like?

Public relations is a dynamic field filled with challenges. At the center of it all is the publicist, whose job is to shape and promote the image of...

What is Corporate Culture? Definition, Examples & Strategy

Corporate culture is a significant and influential aspect of any organization, often serving as the driving force behind its success or failure. What is corporate culture? Corporate culture,...

20 Marketing KPIs You Should be Tracking for 2024

Key performance indicators (KPIs) play a vital role in evaluating the effectiveness of marketing efforts. They provide insights into what’s working, what needs improvement, and how to optimize...