30 Standout Tech PR Campaigns

Here are 30 standout small tech PR campaigns, showcasing creativity, effective messaging, and impactful results:

1. Pebble Smartwatch (2013)
   • Campaign: Kickstarter Launch
   • Details: Pebble used a well-crafted Kickstarter campaign to generate buzz and raise over $10 million, well above their goal. The campaign included a series of engaging updates, product demos, and community engagement that captured significant media attention.
2. Gusto (formerly ZenPayroll) (2015)
   • Campaign: Product Rebrand and Launch
   • Details: Gusto successfully rebranded from ZenPayroll to Gusto with a campaign that emphasized its expanded services beyond payroll. They used a mix of influencer endorsements, media outreach, and engaging content to communicate their new brand identity.
3. Oculus Rift (2016)
   • Campaign: Launch of Consumer Edition
   • Details: Oculus Rift’s consumer edition launch featured exclusive first-look events and partnerships with tech influencers. The technology PR campaign leveraged VR demos to create experiential marketing opportunities and generate media coverage.
4. Tile (2014)
   • Campaign: Tile Tracking Challenge
   • Details: Tile, the Bluetooth tracker, used a unique challenge where users had to find hidden items using the Tile app. The campaign utilized user-generated content and social media to demonstrate the product’s effectiveness and drive engagement.
5. Furbo Dog Camera (2016)
   • Campaign: Pet Parent Influencer Campaign
   • Details: Furbo partnered with pet influencers and bloggers to create content showcasing how the Furbo Dog Camera helps keep pets safe and entertained. The campaign included product reviews and social media giveaways.
6. Moment Lenses (2014)
   • Campaign: Kickstarter Campaign for Smartphone Camera Lenses
   • Details: Moment used a Kickstarter campaign to fund their smartphone camera lens project, combining engaging visuals, user testimonials, and compelling storytelling to attract backers and media attention.
7. Eargo (2016)
   • Campaign: Direct-to-Consumer Hearing Aids
   • Details: Eargo’s campaign focused on disrupting the traditional hearing aid market with a direct-to-consumer model. They used educational content, customer testimonials, and a strong social media presence to highlight their innovative approach.
8. CleverPet (2016)
   • Campaign: Interactive Pet Puzzle Campaign
   • Details: CleverPet used a blend of crowdfunding and social media campaigns to promote their interactive pet puzzle. The campaign included engaging video content and customer success stories to demonstrate the product’s benefits.
9. Brewdog’s “Fake Craft Beer” (2018)
   • Campaign: Controversial Stunt
   • Details: Brewdog released a fake craft beer named “Fake Lager” to criticize the brewing industry’s lack of transparency. The campaign generated significant media coverage and discussion, enhancing Brewdog’s reputation for bold, unconventional marketing.
10. Lumi (2015)
    • Campaign: Eco-Friendly Packaging Solutions
    • Details: Lumi, a sustainable packaging company, used a combination of thought leadership content and case studies to showcase their innovative solutions. They engaged in partnerships with eco-conscious brands to amplify their message.
11. Hims (2017)
    • Campaign: Direct-to-Consumer Telehealth
    • Details: Hims used a campaign focusing on breaking the stigma around men’s health issues. They leveraged a combination of influencer marketing, digital ads, and engaging content to build awareness and drive subscriptions.
12. Ringly (2015)
    • Campaign: Fashion-Forward Smart Jewelry
    • Details: Ringly’s campaign highlighted the blend of fashion and technology in their smart jewelry. They used influencer partnerships, high-quality imagery, and lifestyle content to appeal to fashion-conscious tech enthusiasts.
13. Nanit (2017)
    • Campaign: Smart Baby Monitor
    • Details: Nanit utilized a campaign featuring expert endorsements, product demos, and user testimonials to highlight the advanced features of their smart baby monitor, positioning it as a must-have for modern parents.
14. Sonder (2016)
    • Campaign: Tech-Enabled Hospitality
    • Details: Sonder, a tech-driven hospitality company, used a campaign focusing on the blend of technology and travel. They created engaging content about their unique accommodations and seamless tech integration to attract travelers and media.
15. Ego Power+ (2019)
    • Campaign: Sustainable Outdoor Power Tools
    • Details: Ego Power+ ran a campaign emphasizing their eco-friendly outdoor power tools. They used customer testimonials, product demonstrations, and social media outreach to highlight the benefits of their battery-powered equipment.
16. Astro (2021)
    • Campaign: Home Robot Launch
    • Details: Astro, Amazon’s home robot, launched with a campaign showcasing its capabilities through interactive demos and influencer reviews. The campaign focused on practical applications and user experiences to generate excitement.
17. Blix (2019)
    • Campaign: Electric Bike Promotion
    • Details: Blix used a campaign featuring influencer endorsements and customer stories to promote their electric bikes. They highlighted the benefits of eco-friendly transportation and urban mobility.
18. Tovala (2018)
    • Campaign: Smart Oven and Meal Delivery
    • Details: Tovala’s campaign emphasized the convenience and innovation of their smart oven and meal delivery service. They used product demos, customer testimonials, and influencer partnerships to drive interest and sales.
19. Oura Ring (2018)
    • Campaign: Health and Sleep Tracking
    • Details: Oura Ring leveraged a campaign focusing on health and sleep tracking features. They utilized scientific endorsements, user stories, and data-driven content to position the ring as a cutting-edge wellness device.
20. Mighty (2017)
    • Campaign: Streaming Music Device
    • Details: Mighty’s campaign highlighted their streaming music device’s simplicity and utility. They used customer testimonials, influencer reviews, and social media to showcase how the device fit into users’ lives.
21. Karma (2015)
    • Campaign: Mobile Hotspot Device
    • Details: Karma used a campaign focusing on the convenience and portability of their mobile hotspot device. They utilized social media, influencer partnerships, and engaging visuals to attract tech-savvy travelers.
22. June Oven (2017)
    • Campaign: Smart Oven Technology
    • Details: June Oven’s campaign showcased the smart features and versatility of their kitchen appliance. They used high-quality video content, product demos, and influencer reviews to demonstrate the oven’s capabilities.
23. Fidget Cube (2016)
    • Campaign: Crowdfunding Success
    • Details: Fidget Cube’s Kickstarter campaign created a sensation with its innovative design. The campaign used engaging visuals, influencer endorsements, and viral marketing to become a major crowdfunding success.
24. Grove Collaborative (2016)
    • Campaign: Eco-Friendly Household Products
    • Details: Grove Collaborative’s campaign focused on sustainable household products. They used educational content, customer reviews, and partnerships with eco-conscious influencers to build brand awareness.
25. Sling TV (2015)
    • Campaign: Cord-Cutting Solution
    • Details: Sling TV’s campaign emphasized the freedom and flexibility of their streaming service. They utilized targeted digital ads, influencer partnerships, and engaging content to appeal to cord-cutters.
26. Sundrop Farms (2018)
    • Campaign: Vertical Farming Innovations
    • Details: Sundrop Farms used a campaign focusing on their innovative vertical farming techniques. They highlighted sustainability and efficiency through thought leadership content and media features.
27. Skyroam (2017)
    • Campaign: Global Wi-Fi Hotspot
    • Details: Skyroam’s campaign promoted their global Wi-Fi hotspot with a focus on travel convenience. They used customer testimonials, influencer partnerships, and social media to showcase the product’s value for international travelers.
28. Knotel (2017)
    • Campaign: Flexible Office Space Solutions
    • Details: Knotel’s campaign highlighted their flexible office space offerings. They used case studies, client testimonials, and targeted digital marketing to position themselves as a leader in flexible workspaces.
29. Litter-Robot (2016)
    • Campaign: Automated Cat Litter Box
    • Details: Litter-Robot’s campaign focused on the convenience and hygiene benefits of their automated litter box. They used engaging product demonstrations, customer reviews, and influencer endorsements to drive interest.
30. LuminAID (2015)
    • Campaign: Solar-Powered Lanterns
    • Details: LuminAID’s campaign promoted their solar-powered lanterns with a focus on disaster relief and outdoor adventure. They used impactful storytelling, user testimonials, and partnerships with non-profits to highlight the product’s social impact.

These campaigns illustrate how small tech companies effectively leverage creativity, influencer partnerships, and engaging content to capture attention, drive sales, and build brand awareness.