About Us

Welcome to The Virgo PR Agency

Virgo PR is an agency that strives to create campaigns that can delight audiences and attract their attention. We focus on helping our clients tackle their goals and challenges more efficiently through our wide variety of services. 

When working with clients, we work from the ground up and start by learning about the client’s business and their position within their respective industry and all of their current and past efforts. Then, through our tools and services, and by pairing our talented team with amazing clients, we’re able to create personalized campaigns that can meet any of their goals.

We’re an NYC based PR agency comprised of a diverse team that’s looking to work with attractive clients across different industries. A typical brand’s goal is to get leads that convert and the most amount of attention possible, and we’re here to provide all of that through insightful strategies and high-quality execution. 

Through strategic public relations and marketing campaigns that can fuel remarkable stories, we’re able to help clients get their brands noticed, generate quality and qualified leads, convert them, and create returning customers that will impact the company’s bottom line.

We strategically plan each of our client’s public relations and marketing campaigns, requiring a lot of direction and focus. We analyze the client’s goals and current situation and create a personalized, integrated campaign that will drive value across all available channels.

Our campaigns are aimed to target, attract, and motivate the target audiences to take action and convert, and even become brand ambassadors through our attention-grabbing strategies. When developing and executing brand events, we’re able to communicate our client’s brand message, whether through a striking product or service launch or live events that reach the right crowds and have everyone want to attend and talk about them. 

We also have all of the right tools, technologies, and tactics in place that is required for brands looking for reputation management or digital marketing campaigns, as we’re able to keep a close eye on every potential or developing situation and insert the right content or information that’s going to turn any situation into a positive experience both for the brand and for its target audience.

Our team understands the value of paid, earned, and organic media, as well as the key roles that these different channels play when reflecting the brand’s image and reputation. This is why we have the knowledge and the relationships required to leverage all of these outlets in the right way when brands are looking to reach their goals and drive conversations.

And for brands looking to reach people in a unique way, we also offer product integration, where the client’s product can be found even in the most crowded and distracted markets through strong yet subtle product placement that can positively reach an even bigger audience.

Mike Paffmann

CEO, Virgo PR

Mike Paffmann is the CEO of Virgo PR.  He has previously worked as a Vice President at Clarity PR, 5WPR, and Highwire PR.

 Virgo PR is a full-service digital marketing and digital PR agency that caters to clients in all industries.

Paffmann has over a decade of experience in the public relations industry and has provided diverse media relations programs for brands and corporations across enterprise, software, eCommerce, technology, and consumer apps of all sizes. He has worked with clients including IBM, Genies, Glint, Rebel Ventures, AppAnnie, Owl Labs, car2go, Vkanesee, and more.

For Virgo PR, Paffmann got investors and a board of directors that represent several high-profile people in both marketing and public relations and several industry leaders who will be working on the day-to-day operations. He founded the agency with a vision to create a leading public relations and communications organization that will work with plenty of the current cutting-edge businesses to create global campaigns designed to attract attention and enlighten audiences worldwide.

Before working in public relations, Paffmann worked as a journalist, living in NYC. The PR career journey has taken him to Austin, Texas, and San Francisco before returning to NYC.

With his media relations experience at Virgo PR, he’s playing a key role in connecting with clients and securing high-quality features for them, ranging from company case studies, CEO profiles, and speaking engagements. Driven by storytelling and finding unique and interesting opportunities that will help the clients achieve worldwide brand recognition through the agency’s integrated communications agency, at Virgo PR, Paffmann firmly believes in creating partnerships with all the clients. That partnership begins with understanding the client’s organization, current position in their respective industry, and detailed research of the client’s past and current communications efforts.

Paffmann expects that the public relations industry will continue to grow and change in exciting ways in the coming years, with media channels becoming even more diverse due to social and digital technologies. And, at Virgo PR, with the talented team of innovators and collaborators on board, he plans to maximize clients’ results.

Creating personalized, bold, and measurable campaigns designed to both exceed goals and reimagine the way the world understands brands is what Paffmann’s agency strives for in its work with clients. He takes pride in supporting companies in developing various campaigns and strategies that allow the agency to better understand its clients and achieve their goals through the agency’s work.

With services such as reputation management, integrated marketing, public relations, strategic planning, event management, influencer and celebrity marketing, product integration, social media, and digital marketing, startups, brands, and corporations can get all of the PR services they need thanks to Virgo PR.