VIRGO PR

Team

Mike Paffmann

CEO, Virgo PR

Mike Paffmann is the CEO of Virgo PR.  He has previously worked as a Vice President at Clarity PR, 5WPR, and Highwire PR.

Virgo PR is a full-service digital marketing and digital PR agency that caters to clients in all industries.

Paffmann has over a decade of experience in the public relations industry and has provided diverse media relations programs for brands and corporations across enterprise, software, eCommerce, technology, and consumer apps of all sizes.

He has worked with clients including IBM, Genies, Glint, Rebel Ventures, AppAnnie, Owl Labs, car2go, Vkanesee, and more.

For Virgo PR, Paffmann works with an entrepreneurial senior team. Virgo PR was founded with a vision to create a leading public relations and communications organization that will work with plenty of the current cutting-edge businesses to create global campaigns designed to attract attention and enlighten audiences worldwide.

Before working in public relations, Paffmann worked as a journalist, living in NYC. The PR career journey has taken him to Austin, Texas, and San Francisco before returning to NYC.

With his media relations experience at Virgo PR, he’s playing a key role in connecting with clients and securing high-quality features for them, ranging from company case studies, CEO profiles, and speaking engagements. Driven by storytelling and finding unique and interesting opportunities that will help the clients achieve worldwide brand recognition through the agency’s integrated communications agency, at Virgo PR, Paffmann firmly believes in creating partnerships with all the clients. That partnership begins with understanding the client’s organization, current position in their respective industry, and detailed research of the client’s past and current communications efforts.

Paffmann expects that the public relations industry will continue to grow and change in exciting ways in the coming years, with media channels becoming even more diverse due to social and digital technologies. And, at Virgo PR, with the talented team of innovators and collaborators on board, he plans to maximize clients’ results.

Creating personalized, bold, and measurable campaigns designed to both exceed goals and reimagine the way the world understands brands is what Paffmann’s agency strives for in its work with clients. He takes pride in supporting companies in developing various campaigns and strategies that allow the agency to better understand its clients and achieve their goals through the agency’s work.

With services such as reputation management, integrated marketing, public relations, strategic planning, event management, influencer and celebrity marketing, product integration, social media, and digital marketing, startups, brands, and corporations can get all of the PR services they need thanks to Virgo PR.

Lynsey Rose

Vice President

Lynsey has 12 years of communications experience leading successful public relations programs focused on B2B/enterprise tech and information security. Lynsey currently lives in San Francisco, has worked for Edelman Public Relations, where she oversaw the firm’s largest accounts including HP, Facebook, and Getaround

Molly Gagnon

Account Manager
Molly is a seasoned PR professional who approaches her tasks through a solution-orientated mindset and an outside of-the-box perspective. Her client experience spans a variety of sectors, from health and wellness to B2B and B2C technology and corporate communications with clients including SAP, Novartis, Owl Labs, LivePerson, Genies, and more.

Tori Mattei

Senior Account Executive

Tori is a Senior Account Executive at Virgo PR representing clients including Arcadia, Choice, Forte, Genies, nWay and Volato. Prior to joining the Virgo team, Tori represented consumer brands for EJ Media Group and spearheaded ASTRSK PR’s consumer tech team. With clients ranging from startups to Fortune 500 companies, Tori’s handled hundred-million dollar funding rounds, launched dozens of products and earned coverage across verticals.

When she’s not on email or Twitter, you can find Tori cooking, reading or doing yoga. Following her graduation from Fairfield University in Connecticut, Tori moved to Manhattan and is now located in the Gramercy Park neighborhood. Born and raised on Long Island, you can hear her New York accent come out when she’s excited about an idea or debating where you can get the best slice.