The internet has completely transformed the world of marketing and has opened up new avenues for brands to reach their audiences. With the rise of social media and viral content, brands have the opportunity to achieve widespread exposure and reach new customers. In today’s digital age, products can go viral in a matter of hours or days, resulting in a massive influx of attention and sales. There are a few strategies that brands can use when their products go viral to capitalize on that popularity and attention.
Being prepared ahead of time
The key to capitalizing on a viral product is to be prepared. Brands need to be ready to handle the influx of traffic and sales that can result from a viral product. This means having enough inventory on hand and ensuring that the website is optimized for traffic. Companies should also have a plan in place for customer service and support. Brands that are caught off guard by a viral product may struggle to keep up with demand, which can lead to missed opportunities and lost sales.
Leveraging social media platforms
Social media is the ultimate platform for viral content, and brands should take advantage of this to promote their products. By sharing engaging and shareable content on social media platforms, brands can increase the chances of their products going viral. This can include user-generated content, behind-the-scenes videos, and creative product demos. Brands can also use social media to track the success of their viral products and engage with customers. One of the best platforms that companies can use to achieve this is TikTok. That’s because going viral on TikTok is easier to achieve compared to other platforms. Additionally, viral TikTok products can easily spread to other platforms too.
Engaging with influencers
Influencer marketing is a powerful tool for brands looking to capitalize on their products going viral. By partnering with influencers who have a large following on social media, brands can reach new audiences and create buzz around their products. Influencers can also help to create user-generated content and build social proof around the product, making it more likely to go viral.
Viral products often align with current trends or cultural moments, so it’s important for brands to stay on top of what’s happening in their industry and the wider culture. By keeping an eye on emerging trends and understanding what their customers are interested in, brands can create products that are more likely to go viral. They can also adjust their marketing strategy to capitalize on current trends and cultural moments.
Creating a sense of urgency
One of the keys to making a product go viral is creating a sense of urgency around it. Brands can do this by offering limited-time promotions, creating exclusive products, or using scarcity tactics to create a sense of FOMO. By creating a sense of urgency, brands can encourage customers to act quickly and share their products with others.
Optimizing product pages
When a product goes viral, it’s important that the product page on the brand’s website is optimized to convert traffic into sales. This means having clear and compelling product descriptions, high-quality product images, and an easy-to-use checkout process. Brands can also include social proof, such as customer reviews and testimonials, to help build trust and encourage sales.