Public Relations Strategies
Effective public relations (PR) strategies are a way for companies to reach their target audience and get attention from media outlets. However, there is fierce competition for attention within the thousands of industries and the numerous companies within them. According to research from Cision, 30% of journalists receive over 100 pitches per week, with 70% finding a quarter of these pitches irrelevant to their work or audience.
To reach their target audience, companies often need to work with PR professionals who have the necessary knowledge and experience. Virgo PR is a leader in the PR industry and has experience with PR for clients in various industries, creating effective strategies, plans, and campaigns for our clients. Our PR team at Virgo PR can create press releases, pitch journalists, create marketing campaigns, and more.
The role and value of PR have significantly grown in the past decade, leading to changes in the way information is distributed, communicated, and how audiences are engaged. Despite these changes, Virgo PR has consistently delivered successful results for clients such as nWay, Genies, and Ready Player me.
Experience in PR Matters
Effective PR campaigns do not occur quickly, and even companies that try to handle PR on their own do not always achieve their desired results. This is because journalists are always searching for new stories that will interest their audiences, and not all stories are able to stand out in such a competitive environment. Our PR team at Virgo PR has extensive experience, including creating and executing PR plans and campaigns, pitching journalists, creating press releases, and more. Virgo PR excels at storytelling, which is key to any PR efforts.
Virgo PR stays up to date on the latest developments and assists clients in setting new trends, positioning them as industry leaders through effective PR strategies. Creating press releases and pitching to journalists is just a small part of the skill set of a true PR professional, and our team is able to do that and more. At Virgo PR, we focus on helping clients determine which stories to share, when to share them, and with whom, as exemplified in our work with our client Rebel Ventures.
How Our PR Can Help You
A carefully crafted PR campaign gives clarity about key messages to promote, defines overall brand identity, attracts talent and investors, and even grows mainstream appeal. The team of professionals at Virgo PR aims to generate brand awareness through the right stories, which must be shared independently across channels while retaining key messages to appear authentic and organic.
What To Expect
We understand the types of stories and messages that will get our clients the attention they seek and we work closely with our clients to understand their business, goals, and audience. We’re able to create custom strategies, plans, and campaigns to generate buzz for clients, and offer advice and support throughout PR and business endeavors.
The PR efforts from our team of PR professionals aim to generate brand awareness through the right stories, which must be shared independently across channels while retaining key messages to appear authentic and organic. The Virgo PR team is able to create custom strategies, plans, and campaigns to generate buzz as we did for other clients, including Rebel Ventures.
- Virgo PR generated brand awareness and announced the launch of a new mobile game for nWay. The PR team at Virgo PR analyzed the current landscape and created a curated media outreach campaign to distribute press releases on behalf of nWay to ensure ongoing press coverage.
- Gridwise, a mobile platform for on-demand drivers, hired Virgo PR to promote the company and its solution, generate brand awareness, and differentiate the client in its industry. With tailored PR, social media, and marketing campaigns, Virgo PR successfully highlighted the unique qualities of the company and its solution through media placements in relevant outlets after analyzing the client and its past efforts. Virgo PR also helped the client secure investments from various tech industry investors, allowing Gridwise to expand its locations nationally and globally.
- The industry-leading audience analytics company, Trufan, hired Virgo PR to announce its initial investments from multiple investors. With the help of the PR team, Trufan received successful coverage across verticals, generating significant attention for the company’s announcement and highlighting its long-term potential.
Planning and executing events can be a long and laborious experience for anyone, whether they have the right experience and connections or not.