Elements such as infographics, videos, and gifs are all considered to be rich media and are a great way for companies to generate more conversions through their advertising campaigns. There are many reasons why companies need to incorporate rich media in their promotional efforts, but ultimately, it’s important for companies to know that incorporating rich media is going to generate more sales. The reason why it’s so important is that this type of media encourages website visitors to interact with the company’s website and its online presence. Rich media tends to be used on product pages and landing pages, as well as digital ads, with video content being the most popular type of rich media.
Importance
The reason why incorporating rich media is so important for companies is because it allows the target audience to look at and interact with a solution before they need to make a purchasing decision. That means they are able to see the product that they are looking to purchase being used, how it needs to be installed if necessary, and even learn some tips or tricks on how they can best use that product before purchasing it. This isn’t a brand new trend that companies need to take advantage of – video content for e-commerce businesses has been made for years now. Aside from generating more engagement, different types of rich media can allow companies to develop more trusting relationships with their target audiences. That’s because things like product videos or infographics are able to ease the concerns that potential customers might have before making a purchase, and companies can even use those types of media to highlight the benefits that consumers can get, and the features of the solutions to get people a lot more excited about the solution before they make a purchase. Additionally, it’s important for companies to know that search engines like Google have started prioritizing websites that have rich media incorporated in them, and can even turn this type of content into snippets that appear in search engine results pages.
Sales
There are a number of benefits that companies can get from incorporating rich media into their websites in different ways, from product pages to landing pages, however, one of the biggest benefits that companies can get from utilizing rich media is generating more sales. According to research, advertising campaigns that utilize rich media generate higher conversion rates and sales compared to advertising campaigns that don’t include this type of content. In fact, advertising campaigns with rich media have managed to outperform non-rich media campaigns by over 250%, which means it’s important for companies to start incorporating rich media across a number of communication channels.
