Public Relations updates and PR insights from the Virgo PR Agency team.
Elements such as infographics, videos, and gifs are all considered to be rich media and are a great way for companies to generate more conversions through their advertising campaigns. There are many reasons why companies need to incorporate rich media in their promotional efforts, but ultimately, it’s important for companies to know that incorporating rich …
There are a few different ways that companies can integrate their marketing use of social media platforms, and more specifically Facebook, with their email marketing. It can be integrated strategically so that companies save time and operate more efficiently while connecting with consumers consistently. This will allow companies to reach out to thousands of potential …
There are many different ways that companies can utilize content marketing and search engine optimization efforts to generate high-quality backlinks. However, before any company starts implementing various strategies to generate backlinks, it’s important to understand what it takes. Demand One of the reasons why this type of content marketing strategy works so well, in terms …
Backlinks have been and continue to be one of the primary ranking factors for search engine results pages, and it seems they will continue to be that way for a long time. However, it seems that this ranking factor has spurred numerous discussions regarding how companies can increase their ranking through backlinks, through both natural …
Both content marketing and public relations are involved in shaping the way that a brand is perceived through building credibility and awareness, as well as through creating thought leadership. In the past, public relations efforts used to include content marketing in mostly earned media, but these days, the efforts also incorporate paid, owned, and shared …
Advertising in magazines has not gone out of style. The longevity of ads and audience targeting are some of its benefits. A lot of businesses resort to online advertising but advertising in magazines is here to stay. Local magazines have the added advantage of being in touch with the local area. The tactile feeling associated …
Throughout history, sports and fashion have developed a strong connection. Sports and fashion have always influenced each other and sports have turned casual clothes into a fashion statement. Whether it is a pair of shirts or a cable-knit sweater, clothes from sports have always influenced style. Brands such as Nike and Adidas have collaborated with …
The global pandemic has led to financial challenges for customers and brands have started offering discounts to customers to help them through the crisis. Discounts do affect the purchase decisions of consumers. Coca Cola was the first brand to experiment with discounts offering coupons for a glass of Coke as early as 1894. Discounts do …
A successful product is one that delivers constant value. It solves the problems customers face and adds value to their lives. Without a successful product, it will be difficult for a business to stay afloat. If its products are not successful, a business might fall behind its competitors. Given below are some tips that would …
Companies are always looking for new or innovative ways to promote themselves and reach their target audience, however, plenty of businesses have decided they need to overlook some of the old effective strategies, in favor of new ones. Here, we explore a few old, but continually effective, tactics that should remain a staple in your …
Every Company Needs to Know These Promotional Tactics Read More »