News & Perspectives

Sharp thinking from
the Virgo team.

Field notes, frameworks, and uncomfortable truths about modern public relations, digital strategy, and investor communications.

Featured · Expertise

Intergrated Marketing Services | Virgo PR

PR and marketing Agency Virgo pr understands brands. We are a leading tech PR firm and blockchain PR company.

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Social Media & Digital Marketing | Virgo PR

Social Media and Digital Marketing Social and Digital Marketing ServicesAt Virgo PR, we specialize in providing integrated social media and digital

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Influencer Marketing Services | Virgo PR

Influencer Marketing agency and influencer PR company.

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Event Management Services | Virgo PR

As a leading PR firm, Virgo PR is a leading public relations agency

Case Studies

Tech PR Case Study | Bernoulli | Locke | Virgo PR

Bernoulli | Locke Case Studies. Bernoulli | Locke BackgroundBernoulli | Locke is focused on creating and investing in member-based businesses organized

Expertise

Strategic Planning Services | Virgo PR

Strategic Planning Here’s What We Can DoWe don’t ask about your business to tell you if one of our strategies will work. We need to know more in order to

Case Studies

Tech PR Case Study | NY PR Firm: NY PR Agency Virgo PR

Dr. Dabber Case Studies.Dr. Dabber BackgroundAs the eRig originator, Dr. Dabber is a technology driven vaporizer company that offers an entire line of

Expertise

Tariff Communications for Logistics: 3 Cases Compared

Tariff communications for logistics, compared across USPS, DHL and Flexport: what each said, how fast it reversed and the notice elements worth copying.

Expertise

Physical Economy PR: A Guide From 19 Cases

Physical economy PR guide: seven posts and 19 cases on logistics, sustainability, robotics, EVs and recalls, with the patterns and number conflicts across them.

Expertise

EV Recall Communications: Lessons From GM, Hyundai, Tesla

EV recall communications lessons from GM, Hyundai and Tesla: how each handled the cause, the cost, supplier blame and the regulator in its first announcement.

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Fleet Electrification PR: Lessons From 3 EV Rollouts

Fleet electrification PR lessons from Amazon, PepsiCo and FedEx: how each EV rollout stated its target, first units and caveats to earn press coverage.

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Warehouse Robotics PR: 3 Announcements That Won Press

Warehouse robotics PR lessons from DHL, Amazon and Symbotic: the count, partner, result and condition each announcement used to earn trade press coverage.

Expertise

Industrial Sustainability PR: 4 B2B Campaign Lessons

Industrial sustainability PR lessons from GE, Siemens, Interface and Maersk: the target, number and proof each B2B campaign used to earn press coverage.