MARKETING TIPS

Media Monitoring & Analytics Meltwater – Media monitoring and analytics platform. Cision – Media database and monitoring tool. BuzzSumo – Content research and social media analytics. Mention – Real-time media monitoring and analytics. Google Alerts – Free tool for tracking mentions of keywords. Press Release Distribution PR Newswire – Press release distribution service. Business Wire – News distribution and multimedia services. GlobeNewswire – …

Here’s a comprehensive list of 50 must-have resources for PR professionals Read More »

Sustainability Public Relations has many different paths to success and among them are using influencers who play a significant role in promoting sustainability through their platforms. Here’s a list of prominent public relations influencers and activists who are known for their work in sustainability PR and environmental advocacy: Greta Thunberg: The young Swedish climate activist and founder of Fridays …

Top Sustainability Influencers Read More »

Here are some notable real estate marketing campaigns that successfully utilized digital strategies to sell properties: Zillow’s “Zestimate” Campaign: Zillow leveraged its digital platform to provide home value estimates (“Zestimates”), enhancing its visibility and credibility. This campaign helped Zillow become a leading real estate website by driving traffic and engaging users with interactive property data. …

Great real estate marketing campaigns that sold property Read More »

Here are 30 standout small tech PR campaigns, showcasing creativity, effective messaging, and impactful results: Pebble Smartwatch (2013) Campaign: Kickstarter Launch Details: Pebble used a well-crafted Kickstarter campaign to generate buzz and raise over $10 million, well above their goal. The campaign included a series of engaging updates, product demos, and community engagement that captured significant media attention. Gusto …

30 Standout Tech PR Campaigns Read More »

Meta Title: Crafting Online Brand Recognition: Key Elements for Standing Out in a Crowded Digital World Meta Description: Discover essential elements to build a strong online brand identity. From defining brand personality, targeting the right audience, highlighting unique selling propositions, selecting colors and fonts, to creating captivating visuals—learn how to create a recognizable brand that …

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The electric vehicle (EV) revolution seemed unstoppable. Sleek designs, zero emissions, and whispers of a cleaner future had consumers lining up. But much like a rollercoaster reaching its peak, electric car sales seem to be hitting a plateau. Gone are the days of assuming all EV buyers are carbon-footprint-obsessed millennials.  Today, a mix of motivations, …

With Electric Vehicle Sales Slowing – Here’s How To Target Your Consumer Read More »

The consumer technology industry is driven by innovation, constantly shaping how people interact with and use tech products and services. Consumer technology, also called consumer electronics, includes a variety of devices and services designed for personal use. Consumer technology trends are marked by rapid advancements. These advancements cater to the evolving needs and preferences of users. …

How Innovation is Shaping the Consumer Technology Industry Read More »

In the age of online engagement, where digital platforms dominate how businesses connect with their audience, effective digital marketing is more critical than ever. The landscape is dynamic, with trends evolving rapidly and consumer behavior adapting to new technologies. To stay relevant and successful, businesses need to navigate this digital terrain strategically.  Understanding the audience …

Digital Marketing Tips in the Age of Online Engagement Read More »

Branded digital marketing is crucial in today’s fast-paced world. It requires a strategic and dynamic approach to effectively elevate a brand. With its global reach, digital marketing serves as a powerful tool to build brand awareness and drive business growth.   Creating a comprehensive digital marketing plan A successful branded digital marketing strategy begins with a well-defined plan. …

Elevating Your Brand with Proven Strategies for Enhanced Digital Marketing Success Read More »