PR TIPS

Mixology has become an increasingly sought-after career in recent years. To differentiate themselves from the competition, mixologists need to develop and promote a personal brand that reflects their skills and personality. Gaining publicity through various outlets is one way to do this. Sharing recipes Mixologists seeking to build a brand profile can do so by

Social Media is an essential factor in modern-day business, enabling companies to reach customers and expand their brands. Yet, it is not without risk. Bad actors can leave negative comments and reviews, spread misinformation, or engage in cyberbullying, all of which could damage a business’s reputation and profits. Having a social media policy Companies need

Regular layoff has led to a crisis of confidence in the cryptocurrency industry. Companies have stated that layoffs have been necessary for operational efficiency and dark times mean weeding out companies that are not genuine. Some companies had to curb their ambitions for growth in an attempt to stay afloat. Blockchain.com had to let go

There are hundreds of thousands of brands all over the globe, and even in the US alone, there are over 30 million small businesses. Even if only a small number of those companies are competitive, it’s still an insurmountable number for any business to deal with, during a time when every company is trying to

The rising costs of living means that companies have had to increase their prices to be able to stay afloat and continue operating. Inflation isn’t only bad news for consumers, but also for companies that are trying to motivate customers and generate sales. This is a challenge as it is driving more consumers to go

Naming products might seem quite simple, but it’s actually one of the more difficult things that companies have to do because they have to figure out a name that’s going to connect with the target audience, inform them about what the product can do for them, and not be too complicated that they end up

Elements such as infographics, videos, and gifs are all considered to be rich media and are a great way for companies to generate more conversions through their advertising campaigns. There are many reasons why companies need to incorporate rich media in their promotional efforts, but ultimately, it’s important for companies to know that incorporating rich

Backlinks have been and continue to be one of the primary ranking factors for search engine results pages, and it seems they will continue to be that way for a long time. However, it seems that this ranking factor has spurred numerous discussions regarding how companies can increase their ranking through backlinks, through both natural

Both content marketing and public relations are involved in shaping the way that a brand is perceived through building credibility and awareness, as well as through creating thought leadership. In the past, public relations efforts used to include content marketing in mostly earned media, but these days, the efforts also incorporate paid, owned, and shared