Difference Between Paid, Shared, Earned, and Owned Media
In terms of public relations, the term ‘media’ refers to the different communication channels a company can use to reach new potential customers. There are four main types of media, including paid, earned, shared, and owned media. These different types of media make up what many PR professionals know as the PESO model. Paid media Paid media include …
Difference Between Paid, Shared, Earned, and Owned Media Read More »