Public Relations updates and PR insights from the Virgo PR Agency team.

progrmattic advertising strategy

Types of Programmatic Advertising

In the past couple of years, many brands have started investing in programmatic advertising efforts a lot more, which has quickly turned the strategy into the leading method for buying and selling ads in digital spaces. Companies that haven’t started utilizing programmatic advertising efforts yet should start doing so as soon as possible so that …

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Fashion in the Metaverse

Fashion in the Metaverse

The metaverse has popularized the concept of digital clothing. The digital landscape is moving beyond social media. The metaverse promises new visual experiences. Several fashion brands have entered the metaverse to offer virtual clothing and digital collectibles. The Metaverse fashion week will take place on March 24th. Fashion brands are making their presence felt in the metaverse using metaverse PR because it provides …

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Brand Voice on Important Subjects

Brand Voice on Important Subjects

The actions and words of brands matter to consumers. Although politics and other areas of culture are becoming more polarized, companies can still build consumer loyalty as long as they are authentic about the causes and values they support. In fact, according to recent studies, companies can damage their reputation and credibility if they choose …

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