Difference Between B2B and B2C Marketing Efforts
When it comes to marketing, there are two main categories: business-to-business (B2B) and business-to-consumer (B2C). Both require different approaches and tactics to be effective. B2C marketing is focused on capturing the attention and loyalty of individual consumers. Meanwhile, B2B marketing is focused on building relationships with other businesses. Product The product is the cornerstone of …
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