PR TIPS

The definition of public relations is the strategic practice of building and maintaining a mutually beneficial relationship between a company and its target audience through communication. Its primary goal is to create a positive image and manage reputation. PR uses tools like media relations, social media, events, speaking engagements, sponsorships, and content creation. A public relations firm can …

What is the definition of public relations and how can it help your brand? Read More »

Mixology has become an increasingly sought-after career in recent years. To differentiate themselves from the competition, mixologists need to develop and promote a personal brand that reflects their skills and personality. Gaining publicity through various outlets is one way to do this. Sharing recipes Mixologists seeking to build a brand profile can do so by …

Creating Your Personal Brand as a Mixologist Read More »

Social Media is an essential factor in modern-day business, enabling companies to reach customers and expand their brands. Yet, it is not without risk. Bad actors can leave negative comments and reviews, spread misinformation, or engage in cyberbullying, all of which could damage a business’s reputation and profits. Having a social media policy Companies need …

Strategies for Dealing With Social Media Bad Actors Read More »

Regular layoff has led to a crisis of confidence in the cryptocurrency industry. Companies have stated that layoffs have been necessary for operational efficiency and dark times mean weeding out companies that are not genuine. Some companies had to curb their ambitions for growth in an attempt to stay afloat. Blockchain.com had to let go …

PR Comms tips for cryptocurrency companies amid layoffs and industry struggles Read More »

There are hundreds of thousands of brands all over the globe, and even in the US alone, there are over 30 million small businesses. Even if only a small number of those companies are competitive, it’s still an insurmountable number for any business to deal with, during a time when every company is trying to …

New Year Reset: How to Make Your Brands Stand Out Against the Competition Read More »

The rising costs of living means that companies have had to increase their prices to be able to stay afloat and continue operating. Inflation isn’t only bad news for consumers, but also for companies that are trying to motivate customers and generate sales. This is a challenge as it is driving more consumers to go …

How to Maintain Sales Despite High Inflation Read More »

Naming products might seem quite simple, but it’s actually one of the more difficult things that companies have to do because they have to figure out a name that’s going to connect with the target audience, inform them about what the product can do for them, and not be too complicated that they end up …

Strategies for Naming Products Read More »

Elements such as infographics, videos, and gifs are all considered to be rich media and are a great way for companies to generate more conversions through their advertising campaigns. There are many reasons why companies need to incorporate rich media in their promotional efforts, but ultimately, it’s important for companies to know that incorporating rich …

Rich Media and Sales Read More »

Backlinks have been and continue to be one of the primary ranking factors for search engine results pages, and it seems they will continue to be that way for a long time. However, it seems that this ranking factor has spurred numerous discussions regarding how companies can increase their ranking through backlinks, through both natural …

How Companies Can Get More Backlinks Read More »