Xclaim
Case Studies.Xclaim
Background
Xclaim operates the only independent online trading platform for crypto bankruptcy claims. With the largest network of buy-side traders, crypto account holders can trust the competitive and transparent solution of an open-market platform to deliver the highest price and most favorable terms. Xclaim is relentlessly focused on helping its customers unlock value and better allocate risk amid rapidly changing market conditions.
Strategy
Xclaim approached Virgo seeking assistance to establish their service to a broader audience. Virgo’s immediate priority was to amplify Xclaim’s mission and brand presence, through proactive media outreach, product reviews, and thought leadership opportunities, resulting in mainstream business, technology, and crypto trade publications exposure.
As the crypto market began to severely destabilize, Virgo worked closely with Xclaim’s team to provide unique perspectives and forward-looking insights on legal rights and best practices to recover losses. The interest generated from the media helped Xclaim reach new buyers and sellers; consequently, listing claims up to $2.5 million.
Results
Executing Virgo PR’s proposed strategy supported Xclaim’s overarching goal of pivoting to become a solely crypto-focused platform and appealing to a more consumer-based audience. Through Virgo’s initiatives, Xclaim appeared in The Wall Street Journal, Bloomberg, and Yahoo! Finance amongst other top-tier publications. Directly linked to its dominant media exposure, Xclaim reported its highest revenue growth during the first quarter of 2023.
Story Links
- CoinDesk – FTX Bankruptcy Claims Sell for 20 Cents on the Dollar in Private OTC Markets
- The Block – FTX’s $5 billion haul fails to boost price of bankruptcy claims, Xclaim says
- WSJ – FTX Customer Accounts Rise in Value After $5 Billion in Assets Found
- Yahoo Finance – Xclaim CEO: Creditors sell bankruptcies ‘to cleanse their hands’
- Bloomberg – Distressed Crypto Deals Heat Up as Jefferies Buys Genesis Claim
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Our Services
Integrated Marketing
Through our integrated marketing campaigns, the brand will receive a detailed and unified growth strategy that meets its own short and long-term goals and ideas.
Public Rеlations
At Virgo PR, the team of PR experts understands what stories matter and attract the right attention, as well as how to keep brands ahead of the curve and at the front of people’s minds.
Strategic Planning
Having any sort of campaign entails a lot of planning, strategy, focus, and direction - all things that clients get when working with Virgo PR.
