Companies need to use strong SEO strategies if they want to improve their website ranking on search engine results pages and achieve more success. However, finding the right strategy and using it the right way can be a bit of a challenge.
That’s why companies need to use SEO reports, along with plenty of other reasons that can help businesses achieve more success and generate more sales.
Content Ideas
Over 6 million blogs and articles are written and published online every single day, which makes it a bit difficult for companies to figure out fresh or new content ideas. In fact, most businesses often tend to feel like every topic has already been covered by someone else.
Fortunately, with an SEO report, companies can figure out which types of websites and blogs are already popular online and get inspiration from their content to create high-quality and interesting content that is going to be relevant to the target audience.
There are plenty of tools and platforms that companies can use online to get SEO reports that provide content ideas depending on the size of the business, its industry, its niche, or the audience it wants to target.
Keywords
Keywords are the essential element of every strong SEO campaign but finding the right ones isn’t always easy for many businesses.
In fact, just because a specific keyword has a high search volume, it doesn’t mean that the company is going to get a lot of website traffic if it starts using that keyword tool.
That’s why companies need to perform keyword research, at least once a month with the help of the various tools and platforms available to them.
Additionally, companies can also figure out other keywords and keyword ideas that might make it easier for them to rank higher on search engine results pages.
They could also get a better understanding of the average cost per click (CPC) of the keywords that they are already targeting, which keywords make it easier to rank for in results pages, and even which keywords are used by the company’s competitors.
Backlinks
One of the biggest ranking factors that Google uses when ranking websites is the number of high-quality backlinks that a website has. According to Google, the first result tends to have an average of nearly 4 times more backlinks than those following that first result.
This means that one of the best ways that companies can improve their SEO efforts and increase their website ranking is to increase the number of backlinks they have with the right strategies.
Through SEO reports, companies can figure out where their competitors are generating backlinks from, and then start pursuing those outlets or websites to generate more backlinks for themselves as well.
Companies can also use the strategy to figure out if there are any other websites that are similar to the ones that have already provided the company with a backlink, so they can reach out to the ones that are relevant and ask for backlinks from them too.
Best Strategies for Utilizing SEO Reports
There’s no other way that companies can get around it because SEO has become an essential tool for businesses. However, the way that SEO works tends to be a bit complicated because it requires a strong strategy, data, tracking, and constant management. Companies can use a variety of SEO tools that are available online, but most of them tend to be hard to use, or too expensive.
That makes Ubersuggest one of the best tools that companies can use to improve their SEO efforts.
The SEO reports that the platform generates for companies give them a lot of details and insights into the overall website performance, including potential opportunities for SEO including content ideas, backlinks, and more.
Companies that want to improve their SEO efforts should start using this platform because of all of its features, the ease of use, and the benefits that businesses can get from using it.
SEO opportunities
According to research, the first five organic search results generate nearly 70% of all clicks on search engines. On the other hand, the rest of the results on the first page of search results generate almost 4% of all clicks.
That means for companies looking to generate more website traffic, they need to utilize all of the SEO opportunities they can get.
With the help of Ubersuggest companies can make the process easier, because the platform gives users various ways that companies can improve their SEO efforts.
That can mean generating ideas for new content the business can create, choosing which keywords the business needs to start using a lot more, and even providing a basic content outline to create more high-quality content.
Audits
Companies need to regularly perform SEO audits to ensure that their websites are always performing as well as expected. However, most companies only have to perform an audit a couple of times every year.
This is mainly because they tend to be very difficult and time-consuming, especially for businesses that are not familiar with the auditing process. Fortunately, with this platform companies can get their basic audit done in just a few minutes.
This is because the platform can crawl any website and provide businesses with a detailed SEO audit which is going to show the overall score, the organic traffic the website generates, the number of backlinks it has, and any issues with SEO, as well as the organic keywords that the company’s website is ranking for on search engines.
This feature from Ubersuggest gives companies a great way to better understand the current state of their business websites and how they are performing on search engines. It also gives a detailed overview of the website so that companies can better understand their strengths and weaknesses and what they can do to improve.
Even if a business works with an outside collaborator to improve the business website, all it has to do is hand over the report that’s generated from the platform, and then whoever is tasked with changing or updating the website can know which they need to do to improve it.
Mike Paffmann is the CEO of Virgo PR. He has previously worked as a Vice President at Clarity PR, 5WPR, and Highwire PR.
Virgo PR is a full-service digital marketing and digital PR agency that caters to clients in all industries. Paffmann has over a decade of experience in the public relations industry and has provided diverse media relations programs for brands and corporations across enterprise, software, eCommerce, technology, and consumer apps of all sizes. He has worked with clients including IBM, Genies, Glint, Rebel Ventures, AppAnnie, Owl Labs, car2go, Vkanesee, and more.
