Public Relations updates and PR insights from the Virgo PR Agency team.
In today’s digital age, social media has become a powerful tool for event marketing. It is an effective way to reach a wide audience and engage with them in real time. Social media event marketing can help boost event attendance by creating buzz, building excitement, and providing valuable information to potential attendees. Choosing the right …
Boosting Event Attendance With Social Media Efforts Read More »
Brand identity is a critical component of a company’s success, yet many businesses fail to fully understand its importance. It’s the unique combination of a company’s visual and verbal elements. Things such as its logo, color palette, messaging, and tone of voice, create a distinct brand identity. There are a few reasons why brand identity is so important in …
Virgo: Brand Identity: Understanding Who You Are as a Brand Read More »
Publicists are vital in today’s media-driven world. They are communication experts who promote and safeguard their client’s image and reputation. By acting as a link between clients and the media, they manage the client’s public image. What is a publicist? A publicist promotes an individual or company’s image and reputation. They serve as the spokesperson …
Publicist definition and everything you need to know about a career as a publicist Read More »
PR is crucial for businesses to succeed in today’s competitive landscape. Not all companies have the expertise to execute effective campaigns though. That’s where PR firms come in. But with so many options, it’s hard to choose the right one. Here are some factors to consider when selecting a PR firm. Relevant industry experience When selecting a PR firm, …
Choosing PR Firms to Work With: Here’s What to Look For Read More »
The definition of public relations is the strategic practice of building and maintaining a mutually beneficial relationship between a company and its target audience through communication. Its primary goal is to create a positive image and manage reputation. PR uses tools like media relations, social media, events, speaking engagements, sponsorships, and content creation. A public relations firm can …
What is the definition of public relations and how can it help your brand? Read More »
Throughout their lifespan, businesses can experience changes such as mergers, leadership changes, strategy pivots, or shifts in direction. These changes are necessary but may cause confusion among stakeholders. Effective corporate communication is key to ensure stakeholders understand these changes and remain supportive of the business. Change management strategy is vital to managing such changes in organizations. Employees Employees are …
Communicating Acquisitions with All Stakeholders Read More »
Mixology has become an increasingly sought-after career in recent years. To differentiate themselves from the competition, mixologists need to develop and promote a personal brand that reflects their skills and personality. Gaining publicity through various outlets is one way to do this. Sharing recipes Mixologists seeking to build a brand profile can do so by …
Social Media is an essential factor in modern-day business, enabling companies to reach customers and expand their brands. Yet, it is not without risk. Bad actors can leave negative comments and reviews, spread misinformation, or engage in cyberbullying, all of which could damage a business’s reputation and profits. Having a social media policy Companies need …
Strategies for Dealing With Social Media Bad Actors Read More »
Regular layoff has led to a crisis of confidence in the cryptocurrency industry. Companies have stated that layoffs have been necessary for operational efficiency and dark times mean weeding out companies that are not genuine. Some companies had to curb their ambitions for growth in an attempt to stay afloat. Blockchain.com had to let go …
PR Comms tips for cryptocurrency companies amid layoffs and industry struggles Read More »
There are hundreds of thousands of brands all over the globe, and even in the US alone, there are over 30 million small businesses. Even if only a small number of those companies are competitive, it’s still an insurmountable number for any business to deal with, during a time when every company is trying to …
New Year Reset: How to Make Your Brands Stand Out Against the Competition Read More »
