Public Relations updates and PR insights from the Virgo PR Agency team.
There have been plenty of changes over the last few years all over the globe. Plenty of people have started to participate in social movements and precisely define right from wrong, and this has largely stemmed from the vast amount of information that’s become available to everyone. These changes also translate to the business world …
Companies that want to, or are even planning on selling NFTs this year are facing some strong competition and increasing expectations from NFT holders. Some of the most successful projects in the NFT space such as the World of Women project provide NFT holders with utility-focused digital tokens that have value inside the real world …
Customer focus entails putting the needs of the customer first. Sending the right kind of emails at the right time will lead to more benefits. To elevate email marketing from ordinary to excellent, they should be crafted in a way that not only provides solutions to customers’ problems but also makes them feel valued. Sending …
It’s important for companies to conduct social media audits regularly so they can see how their social channels are performing and whether they’re reaching the desired goals. However, no matter how effective a social media strategy from a business might seem, it’s not going to be truly effective unless it’s tied to the target audience …
The cryptocurrency space has been growing at an incredible pace over the last decade, with hundreds of startups based around cryptocurrency showing up all over the world, ready to provide better solutions to the world. However, with the sheer number of companies in the cryptocurrency industry developing so quickly, it’s not always easy for an …
To reach audiences, especially in today’s crowds, organizations have to invest in digital campaigns, and more specifically, advocacy campaigns in digital spaces. Whether an organization has been creating campaigns for a while or is just starting, there are certain essentials that each campaign needs to have to be more successful.
It’s important to take great care when companies are creating any sort of effective content for their target audience. That’s why companies also need to have a content management workflow, so they’ll avoid having their content be immediately published as soon as it’s finished. There are several steps in between creation and publication, such as …
Many companies are always looking to generate a better organic reach for the content they share on Facebook. Fortunately, the platform has a post testing feature where businesses can test out organic text, links, and more types of Facebook content so they’ll be sure that every time they share content they will be delivering the …
Corporate blogging is a tremendous opportunity for any B2B and B2C company. It helps a business to communicate with customers and use a nontraditional platform to have conversations with them. Today, participation in conversation is marketing. It is not enough to market to customers, a business has to engage with them. As a communication channel, …
Most consumers have not been very trusting of brands and their promotional efforts as of late, which means companies need to go out of their way to make human to human connections with them. Another challenge that many companies have faced lately is finding the time to network with their target audiences while expectations are …
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