Public Relations updates and PR insights from the Virgo PR Agency team.
Most consumers have not been very trusting of brands and their promotional efforts as of late, which means companies need to go out of their way to make human to human connections with them. Another challenge that many companies have faced lately is finding the time to network with their target audiences while expectations are …
Developing Long-Term Relationships With Customers Read More »
Companies need to use strong SEO strategies if they want to improve their website ranking on search engine results pages and achieve more success. However, finding the right strategy and using it the right way can be a bit of a challenge. That’s why companies need to use SEO reports, along with plenty of other …
Companies that want to create complex advertising campaigns that have different ad sets or multiple ads in them, and utilize the complete suite of ad manager tools can use Advanced Create on Snapchat. Objectives Businesses that have used the Facebook Ads Manager, or the LinkedIn Campaign Manager in the past tend to be familiar with …
The last few years have greatly changed the public relations industry, and when most people start to think about the future, it seems that what’s happening right now is relatively calm. This is largely because the world is about to undergo a tectonic shift that’s going to fundamentally change the way that most businesses and …
Companies in the cryptocurrency industry have to combine traditional and non-traditional public relations approaches to generate better results. These businesses need to excite their target audiences by creating projects that engage consumers while also generating brand awareness across various communications channels. To do that, companies have to raise brand awareness in the digital space. This …
Essential PR Basics for Cryptocurrency Companies Read More »
Every company wants its employees to be productive and to do the job correctly. The key to that is efficiency. Companies that add gamification to their workplace, especially for mundane tasks and processes, can make their employees’ workday go by much faster, which results in higher levels of productivity. When the employees are engaged in …
Blockchain and cryptocurrency and metaverse PR technology has been around for a while now, but non-fungible tokens or NFTs are relatively new, and have become especially popular only in the last year. This is largely because of the latest trends in technology that are changing the way people interact with each other. Plenty of brands have been …
In terms of public relations, the term ‘media’ refers to the different communication channels a company can use to reach new potential customers. There are four main types of media, including paid, earned, shared, and owned media. These different types of media make up what many PR professionals know as the PESO model. Paid media Paid media include …
Difference Between Paid, Shared, Earned, and Owned Media Read More »
Public relations is the art of managing a corporation’s image, and that means using a variety of techniques to get its message across. When it comes to ethical issues, public relations professionals can do much more than just spin a story. The appropriate response when a company gets bad press depends on the severity of the …
Many companies in the B2B industry have faced a problem with their content because what they are creating isn’t resonating with audiences, and instead of tuning out consumers. The reason for this is that the content that many companies have been distributing to their audiences has been boring. According to recent studies, over 70% of …
Creating Content That Resonates with the Audience Read More »
