Public Relations updates and PR insights from the Virgo PR Agency team.
There are different types of models for segmenting the customers that companies can use. The best choice tends to depend on the marketing goals of a business, and what that business might need. Demographic The demographic customer segmentation model means that the company will be dividing its customers into groups based on specific demographic factors …
Although investing in search engine optimization is important, it’s also essential for companies to remember that SEO tends to be a long-term strategy that can take a few weeks, or even months to generate positive results. Search engine advertising Companies that are able to, can invest in search engine advertising like Google Ads to generate …
AI will change the way marketing copy is made, it will also change how brands communicate with customers. For instance, Jarvis is a marketing company owned by Dave Rogenmoser. The company uses a software GPT-3 which creates emails and content for its customers. GPT – 3 is an AI language model which uses data to …
There have been plenty of changes over the last few years all over the globe. Plenty of people have started to participate in social movements and precisely define right from wrong, and this has largely stemmed from the vast amount of information that’s become available to everyone. These changes also translate to the business world …
Companies that want to, or are even planning on selling NFTs this year are facing some strong competition and increasing expectations from NFT holders. Some of the most successful projects in the NFT space such as the World of Women project provide NFT holders with utility-focused digital tokens that have value inside the real world …
Customer focus entails putting the needs of the customer first. Sending the right kind of emails at the right time will lead to more benefits. To elevate email marketing from ordinary to excellent, they should be crafted in a way that not only provides solutions to customers’ problems but also makes them feel valued. Sending …
It’s important for companies to conduct social media audits regularly so they can see how their social channels are performing and whether they’re reaching the desired goals. However, no matter how effective a social media strategy from a business might seem, it’s not going to be truly effective unless it’s tied to the target audience …
The cryptocurrency space has been growing at an incredible pace over the last decade, with hundreds of startups based around cryptocurrency showing up all over the world, ready to provide better solutions to the world. However, with the sheer number of companies in the cryptocurrency industry developing so quickly, it’s not always easy for an …
To reach audiences, especially in today’s crowds, organizations have to invest in digital campaigns, and more specifically, advocacy campaigns in digital spaces. Whether an organization has been creating campaigns for a while or is just starting, there are certain essentials that each campaign needs to have to be more successful.
It’s important to take great care when companies are creating any sort of effective content for their target audience. That’s why companies also need to have a content management workflow, so they’ll avoid having their content be immediately published as soon as it’s finished. There are several steps in between creation and publication, such as …
