PR TIPS

Regular layoff has led to a crisis of confidence in the cryptocurrency industry. Companies have stated that layoffs have been necessary for operational efficiency and dark times mean weeding out companies that are not genuine. Some companies had to curb their ambitions for growth in an attempt to stay afloat. Blockchain.com had to let go […]

There are hundreds of thousands of brands all over the globe, and even in the US alone, there are over 30 million small businesses. Even if only a small number of those companies are competitive, it’s still an insurmountable number for any business to deal with, during a time when every company is trying to

The rising costs of living means that companies have had to increase their prices to be able to stay afloat and continue operating. Inflation isn’t only bad news for consumers, but also for companies that are trying to motivate customers and generate sales. This is a challenge as it is driving more consumers to go

Naming products might seem quite simple, but it’s actually one of the more difficult things that companies have to do because they have to figure out a name that’s going to connect with the target audience, inform them about what the product can do for them, and not be too complicated that they end up

Elements such as infographics, videos, and gifs are all considered to be rich media and are a great way for companies to generate more conversions through their advertising campaigns. There are many reasons why companies need to incorporate rich media in their promotional efforts, but ultimately, it’s important for companies to know that incorporating rich

Backlinks have been and continue to be one of the primary ranking factors for search engine results pages, and it seems they will continue to be that way for a long time. However, it seems that this ranking factor has spurred numerous discussions regarding how companies can increase their ranking through backlinks, through both natural

Both content marketing and public relations are involved in shaping the way that a brand is perceived through building credibility and awareness, as well as through creating thought leadership. In the past, public relations efforts used to include content marketing in mostly earned media, but these days, the efforts also incorporate paid, owned, and shared

Advertising in magazines has not gone out of style. The longevity of ads and audience targeting are some of its benefits. A lot of businesses resort to online advertising but advertising in magazines is here to stay. Local magazines have the added advantage of being in touch with the local area. The tactile feeling associated

Throughout history, sports and fashion have developed a strong connection. Sports and fashion have always influenced each other and sports have turned casual clothes into a fashion statement. Whether it is a pair of shirts or a cable-knit sweater, clothes from sports have always influenced style. Brands such as Nike and Adidas have collaborated with

The global pandemic has led to financial challenges for customers and brands have started offering discounts to customers to help them through the crisis. Discounts do affect the purchase decisions of consumers. Coca Cola was the first brand to experiment with discounts offering coupons for a glass of Coke as early as 1894. Discounts do