PR TIPS

Most companies understand how important it is to get positive reviews for customers, but not every business realizes that aside from generating more business, positive customer reviews also contribute to the company’s website ranking on search engine results pages. Before any customer decides to make a purchasing decision, they tend to look through reviews online, […]

The rapid advancement of tech in the last few decades has successfully managed to change many factors of society and daily life, and this is especially true in terms of communications and more specifically, public relations. The latest tech advancement that has already started changing the industry and the way that it operates is artificial

Companies always need to stay on top of the target audience and its demographic and psychographic information, and more, to be able to create a buyer persona for each segment of the target audience. This is the best strategy for companies to provide their customers with personalized experiences, which is one of the driving motivators

Companies are always looking for ways they can improve their website ranking on search engine results pages and improve their search engine optimization efforts. However, one of the things that many businesses overlook when pursuing various SEO efforts is that their web hosting also has an impact on website ranking and general public relations campaigns. There are

These days, due to the internet, pretty much anyone can publish whatever information they have or want to share with the rest of the world. Because of that, companies are always facing the potential threat of getting their information or plans leaked to the public, which means they have to plan and prepare for such

Companies have plenty of very valuable opportunities on LinkedIn through the advertising platform where they can expand their reach, guide people throughout the buying journey, and utilize the native lead forms. However, before a company can create campaigns that will be focused on generating more conversions, it first needs to inform the platform about which

There are different types of models for segmenting the customers that companies can use. The best choice tends to depend on the marketing goals of a business, and what that business might need. Demographic The demographic customer segmentation model means that the company will be dividing its customers into groups based on specific demographic factors

Although investing in search engine optimization is important, it’s also essential for companies to remember that SEO tends to be a long-term strategy that can take a few weeks, or even months to generate positive results. Search engine advertising Companies that are able to, can invest in search engine advertising like Google Ads to generate

AI will change the way marketing copy is made, it will also change how brands communicate with customers. For instance,  Jarvis is a marketing company owned by Dave Rogenmoser. The company uses a software GPT-3 which creates emails and content for its customers. GPT – 3 is an AI language model which uses data to

There have been plenty of changes over the last few years all over the globe. Plenty of people have started to participate in social movements and precisely define right from wrong, and this has largely stemmed from the vast amount of information that’s become available to everyone. These changes also translate to the business world