News & Perspectives

Sharp thinking from
the Virgo team.

Field notes, frameworks, and uncomfortable truths about modern public relations, digital strategy, and investor communications.

Featured · Expertise

Product Intergration Services | Virgo PR

Product Integration Product Integration SolutionOne of the simplest ways that public relations campaigns can grab the audience’s attention in a way that

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Intergrated Marketing Services | Virgo PR

PR and marketing Agency Virgo pr understands brands. We are a leading tech PR firm and blockchain PR company.

Expertise

Reputation Management Services | Virgo PR

Reputation Management Reputation Management SolutionMost people are already familiar with and have come across many of the common PR activities associated

Case Studies

Tech PR Case Study | NY PR Firm: NY PR Agency Virgo PR

Dr. Dabber Case Studies.Dr. Dabber BackgroundAs the eRig originator, Dr. Dabber is a technology driven vaporizer company that offers an entire line of

Expertise

Strategic Planning Services | Virgo PR

Strategic Planning Here’s What We Can DoWe don’t ask about your business to tell you if one of our strategies will work. We need to know more in order to

Case Studies

Tech PR Case Study | Bernoulli | Locke | Virgo PR

Bernoulli | Locke Case Studies. Bernoulli | Locke BackgroundBernoulli | Locke is focused on creating and investing in member-based businesses organized

Expertise

Event Management Services | Virgo PR

As a leading PR firm, Virgo PR is a leading public relations agency

Expertise

Influencer Marketing Services | Virgo PR

Influencer Marketing agency and influencer PR company.

Expertise

Social Media & Digital Marketing | Virgo PR

Social Media and Digital Marketing Social and Digital Marketing ServicesAt Virgo PR, we specialize in providing integrated social media and digital

Uncategorized

The Analyst Disappearance

Short-sellers cited MORE OFTEN than sell-side analysts by AI. Analyst reports: 28%. Earnings calls: 85%. Sell-side research is being disrupted from inside out.

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The Disclosure→AI Comprehension Gap

How SEC filings get misread by AI engines. Companies with clear disclosure win. Average gap: 36/100. Your 10-K exists for AI engines now, not regulators.

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The AI Short-Seller Index

Measuring how ChatGPT, Claude, Gemini, and Perplexity retrieve and amplify short-seller claims versus company responses. Tech/SaaS shorts win AI retrieval 78% of the time.

PR Tips

How to Get an Op-Ed or Bylined Article Published

How to get an op-ed or bylined article published: finding a real argument, pitching editors, formatting, and mistakes that get pitches rejected.