PR TIPS

It’s important for companies to conduct social media audits regularly so they can see how their social channels are performing and whether they’re reaching the desired goals. However, no matter how effective a social media strategy from a business might seem, it’s not going to be truly effective unless it’s tied to the target audience […]

The cryptocurrency space has been growing at an incredible pace over the last decade, with hundreds of startups based around cryptocurrency showing up all over the world, ready to provide better solutions to the world. However, with the sheer number of companies in the cryptocurrency industry developing so quickly, it’s not always easy for an

To reach audiences, especially in today’s crowds, organizations have to invest in digital campaigns, and more specifically, advocacy campaigns in digital spaces. Whether an organization has been creating campaigns for a while or is just starting, there are certain essentials that each campaign needs to have to be more successful.

It’s important to take great care when companies are creating any sort of effective content for their target audience. That’s why companies also need to have a content management workflow, so they’ll avoid having their content be immediately published as soon as it’s finished. There are several steps in between creation and publication, such as

Many companies are always looking to generate a better organic reach for the content they share on Facebook. Fortunately, the platform has a post testing feature where businesses can test out organic text, links, and more types of Facebook content so they’ll be sure that every time they share content they will be delivering the

Corporate blogging is a tremendous opportunity for any B2B and B2C company. It helps a business to communicate with customers and use a nontraditional platform to have conversations with them. Today, participation in conversation is marketing. It is not enough to market to customers, a business has to engage with them. As a communication channel,

Most consumers have not been very trusting of brands and their promotional efforts as of late, which means companies need to go out of their way to make human to human connections with them. Another challenge that many companies have faced lately is finding the time to network with their target audiences while expectations are

Companies need to use strong SEO strategies if they want to improve their website ranking on search engine results pages and achieve more success. However, finding the right strategy and using it the right way can be a bit of a challenge. That’s why companies need to use SEO reports, along with plenty of other

Companies that want to create complex advertising campaigns that have different ad sets or multiple ads in them, and utilize the complete suite of ad manager tools can use Advanced Create on Snapchat. Objectives Businesses that have used the Facebook Ads Manager, or the LinkedIn Campaign Manager in the past tend to be familiar with

The last few years have greatly changed the public relations industry, and when most people start to think about the future, it seems that what’s happening right now is relatively calm. This is largely because the world is about to undergo a tectonic shift that’s going to fundamentally change the way that most businesses and