Case Studies.Verge Sense
VergeSense is a Workplace Analytics Platform trusted by enterprises across the globe. Businesses use VergeSense to transform their static office into a dynamic workplace that matches today’s employee needs and expectations. Its AI-driven platform includes intelligent sensors that collect real-time data, dashboards and insights that drive workplace strategy, and integrations with the leading workplace technologies. Today VergeSense analyzes over 40 million square feet and supports customers across 29 countries, including 26 of the Fortune 500. VergeSense has integration partnerships with some of the leading workplace technology providers to help customers have the best end-to-end experience, so employees feel safe, productive, and at their best.
VergeSense started working with Virgo PR to maximize media coverage around the World’s return the office strategy and also highlight new funding for the company during the COVID19 pandemic. The team at Virgo PR analyzed the narrative and approach to the constantly changing media converge around companies returning the office and how technology could create a better experience.
Additionally, Virgo PR led campaigns around announcing a global reseller agreement with JLL (NYSE: JLL). JLL Technologies (JLLT)—the business division of JLL delivering technology solutions that transform how organizations acquire, manage, operate and experience space, along with company created data reports focused on narratives and sentiment from employees and office managers around returning to the office.
Virgo PR also helped create VergeSense’s 2021 Workplace Impact Report, which revealed that 64% of enterprises planning to return will open their offices by Q3 2021. This data was leveraged for media coverge.
This campaign led to successful media placements in tier one tech, business and other relevant outlets, which raised awareness of VergeSense across all media. This also led to VergeSense being seen as a leader in planning for the return to the office. Both company news and thought leadership were the focus of the campaign that led to stories in the likes of the New York Times, TechCrunch, WSJ, Forbes, VentureBeat and more.
Rebel Ventures’ capabilities as well as the firm’s partnerships and collaborations with notable sports teams.
With the partnerships and digital video content creation, the technology firm and its collaborators expanded the monetization opportunities by starting new shows that are exclusively streamed on different social media platforms. The personalized social media marketing campaigns designed with the help of Virgo PR gained a lot of attention from media outlets and the target audience, which then allowed for more new opportunities to monetize that attention.
- The Seattle Times: How data is changing the way offices are run
- Wall Street Journal: Don’t Stand So Close to Me: AI Cameras Police Social Distancing at Work
- New York Times: How Data Is Changing the Way Offices Are Run
At Virgo PR, the team of PR experts understands what stories matter and attract the right attention, as well as how to keep brands ahead of the curve and at the front of people’s minds.