Public Relations updates and PR insights from the Virgo PR Agency team.
Companies always need to stay on top of the target audience and its demographic and psychographic information, and more, to be able to create a buyer persona for each segment of the target audience. This is the best strategy for companies to provide their customers with personalized experiences, which is one of the driving motivators …
Companies are always looking for ways they can improve their website ranking on search engine results pages and improve their search engine optimization efforts. However, one of the things that many businesses overlook when pursuing various SEO efforts is that their web hosting also has an impact on website ranking and general public relations campaigns. There are …
These days, due to the internet, pretty much anyone can publish whatever information they have or want to share with the rest of the world. Because of that, companies are always facing the potential threat of getting their information or plans leaked to the public, which means they have to plan and prepare for such …
Companies have plenty of very valuable opportunities on LinkedIn through the advertising platform where they can expand their reach, guide people throughout the buying journey, and utilize the native lead forms. However, before a company can create campaigns that will be focused on generating more conversions, it first needs to inform the platform about which …
Generating Leads and Conversions through LinkedIn Read More »
There are different types of models for segmenting the customers that companies can use. The best choice tends to depend on the marketing goals of a business, and what that business might need. Demographic The demographic customer segmentation model means that the company will be dividing its customers into groups based on specific demographic factors …
Although investing in search engine optimization is important, it’s also essential for companies to remember that SEO tends to be a long-term strategy that can take a few weeks, or even months to generate positive results. Search engine advertising Companies that are able to, can invest in search engine advertising like Google Ads to generate …
AI will change the way marketing copy is made, it will also change how brands communicate with customers. For instance, Jarvis is a marketing company owned by Dave Rogenmoser. The company uses a software GPT-3 which creates emails and content for its customers. GPT – 3 is an AI language model which uses data to …
There have been plenty of changes over the last few years all over the globe. Plenty of people have started to participate in social movements and precisely define right from wrong, and this has largely stemmed from the vast amount of information that’s become available to everyone. These changes also translate to the business world …
Companies that want to, or are even planning on selling NFTs this year are facing some strong competition and increasing expectations from NFT holders. Some of the most successful projects in the NFT space such as the World of Women project provide NFT holders with utility-focused digital tokens that have value inside the real world …
Customer focus entails putting the needs of the customer first. Sending the right kind of emails at the right time will lead to more benefits. To elevate email marketing from ordinary to excellent, they should be crafted in a way that not only provides solutions to customers’ problems but also makes them feel valued. Sending …
