PR TIPS

Companies are always looking for new or innovative ways to promote themselves and reach their target audience, however, plenty of businesses have decided they need to overlook some of the old effective strategies, in favor of new ones. Here, we explore a few old, but continually effective, tactics that should remain a staple in your […]

In spite of the fact that this age is considered to be a digital age, people often want to unplug with a book or magazine. Digital consumption may be on the rise, but customers do enjoy tangible products. With magazines, customers feel that they are connecting to the content that they want.  In the noisy

Content targeting is one of the best ways that companies can get a lot more control over. where and when their ads show up on YouTube to the viewers. YouTube content targeting allows companies to select where their advertising videos are going to show up to the viewers – from specific videos to specific channels

There are a few different strategies that companies can use to learn more about their target audiences to be able to target and engage their audiences a lot better, which can ultimately influence their purchasing decisions. Learning about the target audience, their interests, values, purchasing habits, behaviors, and their pain points is essential if companies

The field of sports podcasts is growing with all kinds of people associated with sports launching podcasts. A sports podcast can be hosted by an entire team or an individual athlete. Sports podcasts are an extremely popular podcast genre. The reason behind this is that sports podcasts reach an active and enthusiastic audience. Such a

Most companies understand how important it is to get positive reviews for customers, but not every business realizes that aside from generating more business, positive customer reviews also contribute to the company’s website ranking on search engine results pages. Before any customer decides to make a purchasing decision, they tend to look through reviews online,

The rapid advancement of tech in the last few decades has successfully managed to change many factors of society and daily life, and this is especially true in terms of communications and more specifically, public relations. The latest tech advancement that has already started changing the industry and the way that it operates is artificial

Companies always need to stay on top of the target audience and its demographic and psychographic information, and more, to be able to create a buyer persona for each segment of the target audience. This is the best strategy for companies to provide their customers with personalized experiences, which is one of the driving motivators

Companies are always looking for ways they can improve their website ranking on search engine results pages and improve their search engine optimization efforts. However, one of the things that many businesses overlook when pursuing various SEO efforts is that their web hosting also has an impact on website ranking and general public relations campaigns. There are

These days, due to the internet, pretty much anyone can publish whatever information they have or want to share with the rest of the world. Because of that, companies are always facing the potential threat of getting their information or plans leaked to the public, which means they have to plan and prepare for such