Case Studies.Greenbox Robotics
Greenbox Robotics worked with Virgo PR to bring automation to the cannabis industry via a new state-of-the-art vending kiosk. The PR strategy was focused on raising brand awareness on a national level while also highlighting new partners and product locations across the country in areas such as LA. The kiosk offers a robust array of benefits, including an additional point of sale, precise inventory management, data collection opportunities for new and existing customers, while simultaneously yielding a simple, and more streamlined user experience. The company focuses on five core verticals: cannabis flower, edibles, extracts, CBD products and cannabis accessories.
Manufactured in the United States, Greenbox is the first fully automated CBD kiosk. Whether it’s pre-ordering Starbucks, printing a plane ticket at an airport kiosk, or simply ordering groceries online, automation is the grease that keeps this high-paced world spinning. So why should buying CBD be any different? Greenbox has harnessed the most sophisticated automation technology to make buying and selling experience fast and easy.
The product includes a robotic arm, gull-wing door, facial recognition, temperature-controlled storage, payment processing and more
Virgo PR and its team advised on all marketing efforts and messaging while putting a plan in place that would introduce the brand to all cannabis and business media through a series of announcements and strategic demos. The announcements focused on new locations, product partnership and thought leadership for changes and new laws within the industry.
For demos, the Virgo PR team setup live events in product locations with the opportunity to speak to store owners and buy products from the vending machines. These demos were led by a Virgo PR team member and the CEO of Greenbox Robotics.
With the help of Virgo PR, Greenbox was featured in outlets such as Forbes, Cheddar, CBD Today, Green Entrepreneur, The Leaf Desk, Fox News, Metro US, Los Angeles Business Journal and Marijuana Business Daily.
- Forbes – https://www.forbes.com/sites/sarabrittanysomerset/2019/02/17/greenbox-robotics-budtender-machines-have-arrived/?sh=46c5bff23dfa
- Cheddar – https://cheddar.com/media/greenbox-roboticss-cbd-dispensing-robot-makes-its-new-york-city-debut
- CBD Today – https://www.cbdtoday.com/greenbox-robotics-supplies-cbd-vending-machines-to-select-7-eleven-stores/
- Green Entrepreneur – https://www.greenentrepreneur.com/article/337066
- Metro – https://www.metro.us/let-the-cbd-robot-invasion-begin/
- LA Business Journal – https://labusinessjournal.com/news/2018/aug/31/pot-bot-operator-looks-ride-green-wave/
At Virgo PR, the team of PR experts understands what stories matter and attract the right attention, as well as how to keep brands ahead of the curve and at the front of people’s minds.