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Sharp thinking from the Virgo team.

Field notes, frameworks, and uncomfortable truths about modern public relations, digital strategy, and investor communications.

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Tech PR for International U.S. Launches

PR Tips

Tech PR for International U.S. Launches

Learn how international tech companies can succeed in US market launch with effective PR strategies, media relations, influencer partnerships & social media tactics

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Technology PR Done Well: A B2B Operator's Guide

PR Tips

Technology PR Done Well: A B2B Operator's Guide

B2B technology PR runs on different rules than consumer tech. The six-part framework, the traps to avoid, and three case studies worth studying.

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The Evolving Role of PR in Sustainability: A Critical Path Forward

PR Tips

The Evolving Role of PR in Sustainability: A Critical Path Forward

Sustainability PR now runs on verification, not slogans. A practical framework for credible sustainability communication, plus the traps that trigger greenwashing backlash.

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The 2025 Technology Landscape, Emerging Trends

PR Tips

The 2025 Technology Landscape, Emerging Trends

Explore the key tech trends shaping 2025, from AI and metaverse to quantum computing and blockchain. Learn how emerging technologies impact business and daily life.

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What Is Tech PR? What a Modern Program Actually Does

PR Tips

What Is Tech PR? What a Modern Program Actually Does

Tech PR in 2026 covers product launches, crisis response, executive visibility, and whether AI assistants mention the company at all. Here is what a modern program does.

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Pry Financials, Democratizing FinTech Through PR

PR Tips

Pry Financials, Democratizing FinTech Through PR

Learn how Pry Financials uses PR strategy and thought leadership to make financial planning software accessible for startups and small businesses

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Sustainability PR in 2025: An Enterprise Communications Playbook

Sustainability PR in 2025: An Enterprise Communications Playbook

Sustainability PR has shifted from consumer marketing to enterprise sales tool. Procurement, lenders, insurers, and institutional investors now price it. Here is the B2B playbook for 2025.

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Influencer Relations in Tech PR Campaigns: A Case Study

PR Tips

Influencer Relations in Tech PR Campaigns: A Case Study

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PR Ideas for Small Businesses: 5 Areas That Earn Coverage

PR Tips

PR Ideas for Small Businesses: 5 Areas That Earn Coverage

PR ideas for small businesses across five areas: press, community events, content, partnerships, and reviews, with practical steps that need no agency.

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15 Successful Tech PR Campaigns

PR Tips

15 Successful Tech PR Campaigns

15 tech PR campaigns from B2B and consumer tech worth studying, what worked, why, and what enterprise teams should copy. Slack, Salesforce, Cloudflare, GitHub, HubSpot and more.

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Fall Marketing Campaigns: 6 Brands and What They Teach

Marketing Tips

Fall Marketing Campaigns: 6 Brands and What They Teach

Six fall marketing campaigns from Starbucks, Apple, Macy's, Target, Coca-Cola and The North Face show how brands use the season's emotional triggers to earn attention.

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PR Programs That Successfully Leverage Data

PR Tips

PR Programs That Successfully Leverage Data

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