Virgo Public Relations
Home
News & Perspectives

Sharp thinking from the Virgo team.

Field notes, frameworks, and uncomfortable truths about modern public relations, digital strategy, and investor communications.

More from the team
Corporate Reputation Management

Expertise

Corporate Reputation Management

It is an established fact that every organization and brand, regardless of scope of operation, must have a positive reputation and established footprint across several media and communication channels. Simply having a fo

Read more
Event Management to Maximize ROI

Expertise

Event Management to Maximize ROI

Event management is the employment of project management to the establishment and development of corporate and personal events of different scales. These events include weddings, ceremonies, fundraisers, concerts, book l

Read more
What is Integrated Marketing?

Expertise

What is Integrated Marketing?

The advancement and widespread adoption of technology has had the effect of connecting people more deeply and fluidly than ever before. This has also opened up several opportunities and avenues for companies to connect w

Read more
Reputation Management Process

Expertise

Reputation Management Process

# Reputation Management Process A product's actual quality matters less than whether consumers believe it's effective, which is why [reputation management](/our-public-relations-expertise/reputation-management) has expan

Read more
The Importance of Strategic Planning

Expertise

The Importance of Strategic Planning

Creating and implementing a master plan for an organization is important to organizational success. It does however require some planning and brainstorming to develop and implement a plan. Once an organization’s st

Read more
What is Product Integration?

Expertise

What is Product Integration?

# What is Product Integration? Product integration, also known as brand integration, weaves a brand and its products directly into a movie, streaming show, or other entertainment content, instead of interrupting it with

Read more
Strategic Planning Process

Expertise

Strategic Planning Process

Organizations and businesses employ different approaches to generate revenue and become profitable. One thing they have in common Is that they all need a clearly defined and strategic plan to attain peak profitability. E

Read more
Verge Sense

Expertise

Verge Sense

Verge Sense Case Studies.Verge Sense Background VergeSense is a Workplace Analytics Platform trusted by enterprises across the globe. Businesses use VergeSense to transform their static office into a dynamic workplace th

Read more
Trufan

Expertise

Trufan

Trufan Case Studies.Trufan Background Trufan is an industry-leading audience analytics company with a strong focus on first party data. They are building an end-to-end product to help brands grow and understand their aud

Read more
What is Public Relations? Complete PR Guide

Expertise

What is Public Relations? Complete PR Guide

What does a PR agency do? A direct breakdown of PR agency services, when to hire one versus handling PR in-house, and how public relations actually works.

Read more
Promobot

Expertise

Promobot

Promobot Case Studies.Promobot Background The Philadelphia-based startup that makes autonomous service robots for different businesses, and created Promobot, as a way of helping different organizations. The company was l

Read more
Rebel Ventures

Expertise

Rebel Ventures

Rebel Ventures Case Studies.Rebel Ventures Background The leading sports digital strategy and tech venture firm Rebel Ventures started working with Virgo PR in the firm’s collaboration with sports franchises and their di

Read more

All articles