Field notes, frameworks, and uncomfortable truths about modern public relations, digital strategy, and investor communications.

Expertise
It is an established fact that every organization and brand, regardless of scope of operation, must have a positive reputation and established footprint across several media and communication channels. Simply having a fo
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Expertise
Event management is the employment of project management to the establishment and development of corporate and personal events of different scales. These events include weddings, ceremonies, fundraisers, concerts, book l
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Expertise
The advancement and widespread adoption of technology has had the effect of connecting people more deeply and fluidly than ever before. This has also opened up several opportunities and avenues for companies to connect w
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Expertise
# Reputation Management Process A product's actual quality matters less than whether consumers believe it's effective, which is why [reputation management](/our-public-relations-expertise/reputation-management) has expan
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Expertise
Creating and implementing a master plan for an organization is important to organizational success. It does however require some planning and brainstorming to develop and implement a plan. Once an organization’s st
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Expertise
# What is Product Integration? Product integration, also known as brand integration, weaves a brand and its products directly into a movie, streaming show, or other entertainment content, instead of interrupting it with
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Expertise
Organizations and businesses employ different approaches to generate revenue and become profitable. One thing they have in common Is that they all need a clearly defined and strategic plan to attain peak profitability. E
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Expertise
Verge Sense Case Studies.Verge Sense Background VergeSense is a Workplace Analytics Platform trusted by enterprises across the globe. Businesses use VergeSense to transform their static office into a dynamic workplace th
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Expertise
Trufan Case Studies.Trufan Background Trufan is an industry-leading audience analytics company with a strong focus on first party data. They are building an end-to-end product to help brands grow and understand their aud
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Expertise
What does a PR agency do? A direct breakdown of PR agency services, when to hire one versus handling PR in-house, and how public relations actually works.
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Expertise
Promobot Case Studies.Promobot Background The Philadelphia-based startup that makes autonomous service robots for different businesses, and created Promobot, as a way of helping different organizations. The company was l
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Expertise
Rebel Ventures Case Studies.Rebel Ventures Background The leading sports digital strategy and tech venture firm Rebel Ventures started working with Virgo PR in the firm’s collaboration with sports franchises and their di
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