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Sharp thinking from the Virgo team.

Field notes, frameworks, and uncomfortable truths about modern public relations, digital strategy, and investor communications.

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Autonomous Trucking Safety Messaging Lessons

Expertise

Autonomous Trucking Safety Messaging Lessons

Autonomous trucking safety messaging lessons from Aurora: how it handled a prototype-parts observer, a beacon exemption fight and its collision-free claims.

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Factory Opening Announcement: 3 Plants Compared

Expertise

Factory Opening Announcement: 3 Plants Compared

Factory opening announcement lessons from Hyundai, Toyota and Intel: which numbers each plant disclosed, how dates were framed and how a delay was handled.

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Data Center Power PR: Two Responses Compared

Expertise

Data Center Power PR: Two Responses Compared

Data center power PR compared: Microsoft's pay-our-way pledge on electricity costs versus xAI's Memphis turbine fight, and what each told local residents.

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Key Bridge Collapse Communications: 3 Responses Compared

Expertise

Key Bridge Collapse Communications: 3 Responses Compared

Key Bridge collapse communications compared: how Maersk, MSC and the Unified Command handled the first hours, rerouting costs and a delayed channel reopening.

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Tariff Communications for Logistics: 3 Cases Compared

Expertise

Tariff Communications for Logistics: 3 Cases Compared

Tariff communications for logistics, compared across USPS, DHL and Flexport: what each said, how fast it reversed and the notice elements worth copying.

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Physical Economy PR: A Guide From 19 Cases

Expertise

Physical Economy PR: A Guide From 19 Cases

Physical economy PR guide: seven posts and 19 cases on logistics, sustainability, robotics, EVs and recalls, with the patterns and number conflicts across them.

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EV Recall Communications: Lessons From GM, Hyundai, Tesla

Expertise

EV Recall Communications: Lessons From GM, Hyundai, Tesla

EV recall communications lessons from GM, Hyundai and Tesla: how each handled the cause, the cost, supplier blame and the regulator in its first announcement.

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Fleet Electrification PR: Lessons From 3 EV Rollouts

Expertise

Fleet Electrification PR: Lessons From 3 EV Rollouts

Fleet electrification PR lessons from Amazon, PepsiCo and FedEx: how each EV rollout stated its target, first units and caveats to earn press coverage.

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Warehouse Robotics PR: 3 Announcements That Won Press

Expertise

Warehouse Robotics PR: 3 Announcements That Won Press

Warehouse robotics PR lessons from DHL, Amazon and Symbotic: the count, partner, result and condition each announcement used to earn trade press coverage.

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Industrial Sustainability PR: 4 B2B Campaign Lessons

Expertise

Industrial Sustainability PR: 4 B2B Campaign Lessons

Industrial sustainability PR lessons from GE, Siemens, Interface and Maersk: the target, number and proof each B2B campaign used to earn press coverage.

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Logistics Trade Press: How Freight Tech Gets Coverage

Expertise

Logistics Trade Press: How Freight Tech Gets Coverage

Logistics trade press rules from FreightWaves, Supply Chain Dive and others: which route fits freight tech, what editors require and a pitch checklist.

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Supply Chain Disruption Communications: Ever Given Case

Expertise

Supply Chain Disruption Communications: Ever Given Case

Supply chain disruption communications lessons from the Ever Given blockage: who spoke, which numbers drove coverage, and a three-window plan to copy.

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