Sharp thinking from
the Virgo team.

PR Tips

The Importance of Strategic Communications in Finance

PR Tips

How to Communicate a Change in Leadership

PR Tips

Understanding and Maximizing B2B Marketing KPIs

Most B2B marketing teams are measuring the wrong things, and the gap shows up in the boardroom. Here is the framework for the KPIs that actually matter, what to stop reporting, and how to structure the monthly report so the CFO and CEO stop tuning out.

PR Tips

Crisis Communications: A Step-by-Step B2B Playbook

The first hour of a crisis is the rest of the crisis. Here is the step-by-step crisis communications playbook for the five crisis types B2B enterprises actually face, written to be used before the event, not during.

Marketing Tips

What is Brand Recognition and Why Is it Important

Marketing Tips

How to Build a Privacy-Centric Retail Strategy

Marketing Tips

How Innovation is Shaping the Consumer Technology Industry

Decoding the Difference Between Mission Statements and Vision Statements for a Purpose-Driven Future

In the realm of organizational strategy and purpose-driven leadership, mission statements and vision statements play distinct yet interconnected roles.

PR Tips

Decoding the Difference Between Mission Statements and Vision Statements for a Purpose-Driven Future

PR Tips

Can AI Replace Industry Professionals?

PR Tips

How to navigate the PR Job Market

PR Tips

What Does A Day in The Life of A Publicist Look Like?