News & Perspectives

Sharp thinking from
the Virgo team.

Field notes, frameworks, and uncomfortable truths about modern public relations, digital strategy, and investor communications.

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Influencer Marketing Services | Virgo PR

Influencer Marketing agency and influencer PR company.

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nWay Olympic Play-to-Earn Game PR Case Study

nWay landed coverage in VentureBeat, CNBC, and The Block after Virgo PR built the PR campaign around its IOC-backed Olympic Games Jam: Beijing 2022 launch.

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Creating Content That Resonates With Audiences

B2B content resonates when it's built around the reader's actual problem and carries a real point of view instead of manufactured neutrality.

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Public Relations

# Public Relations According to Cision research, 30% of journalists receive over 100 pitches per week, and 70% say a quarter of what lands in their inbox is irrelevant to their audience. Standing out in that volume is wh

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Three Types of Programmatic Advertising Explained

Programmatic advertising runs on three structures: real-time bidding, private marketplaces, and programmatic direct deals, each with different cost and control tradeoffs.

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Brand Voice on Important Subjects

# Brand Voice on Important Subjects About 70% of consumers believe companies should take a stand on political and social issues, given the reach brands have to shape broader conversation. But speaking on a subject and sp

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Metaverse Public Relations: PR Strategy for Metaverse Brands

# Metaverse Public Relations: PR Strategy for Metaverse Brands Since Facebook rebranded as Meta in late 2021, brands including Balenciaga, Zara, and Nike have launched product collections and virtual storefronts inside t

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Summary

# Summary Virgo PR is a full-service public relations and marketing agency that has guided brands through more than 50 campaigns spanning integrated marketing, public relations, and strategic planning. This summary page

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How to Expose a Brand to the Right People

# How to Expose a Brand to the Right People Brand exposure works through three channels: word-of-mouth recommendations, owned content and social media, and paid advertising. Getting a brand in front of the right people,

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Overlooked Promotional Strategies for Growth

Four overlooked promotional strategies: paid social as a baseline, deliberate channel diversification, brand-advocate programs, and earned media amplification.

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Out-of-the-Box Tactics for Attracting Consumers

Four overlooked consumer-attraction tactics: brand mascots, SMART campaign goals, structured celebrity partnerships, and owned-blog content.

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Innovative Strategies for Media Coverage

# Innovative Strategies for Media Coverage Getting the attention of the right media outlets isn't easy for most companies. It takes new angles and a story worth a journalist's time, not just a press release. This guide c

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Market Positioning Through Communication Strategy

Market positioning through PR relies on four levers: timed press samples, event freebies, integrated messaging, and a calendar built backward from publication dates.

Sharp thinking from
the Virgo team.

Influencer Marketing Services | Virgo PR

nWay Olympic Play-to-Earn Game PR Case Study

Creating Content That Resonates With Audiences

Public Relations

Three Types of Programmatic Advertising Explained

Brand Voice on Important Subjects

Metaverse Public Relations: PR Strategy for Metaverse Brands

Summary

How to Expose a Brand to the Right People

Overlooked Promotional Strategies for Growth

Out-of-the-Box Tactics for Attracting Consumers

Innovative Strategies for Media Coverage

Market Positioning Through Communication Strategy

All articles

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