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Sharp thinking from the Virgo team.

Field notes, frameworks, and uncomfortable truths about modern public relations, digital strategy, and investor communications.

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5 Logistics PR Campaigns That Earned Real Coverage

Expertise

5 Logistics PR Campaigns That Earned Real Coverage

Logistics PR campaigns from Flexport, Maersk, Freightos, the Port of LA and Pitney Bowes: the mechanism behind each and what a freight brand can copy.

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Anti-PR for Founder Branding and Authenticity

Expertise

Anti-PR for Founder Branding and Authenticity

Anti-PR for founder branding means unscripted personal commentary becomes the primary trust-building channel instead of polished corporate messaging.

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How Web3 and Gaming Companies Get Tech Press Coverage

Expertise

How Web3 and Gaming Companies Get Tech Press Coverage

Web3 and gaming companies land mainstream tech press coverage by pairing technical milestones with familiar narrative hooks, shown across four Virgo PR campaigns.

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Inside the Most Creative Tech PR Stunts Right Now

Expertise

Inside the Most Creative Tech PR Stunts Right Now

The best tech PR stunts turn an abstract product claim into something a journalist can see, film, or verify. Here is how that pattern works, and how to apply it without a Fortune 500 budget.

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How to Structure a 10-K for AI Comprehension

Expertise

How to Structure a 10-K for AI Comprehension

A practical guide to structuring 10-K filings so AI engines read them accurately, based on Virgo PR's Disclosure→AI Comprehension Gap research.

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Anti-PR Strategy for SaaS and Technical Buyers

Expertise

Anti-PR Strategy for SaaS and Technical Buyers

SaaS companies build anti-PR strategy through unscripted founder voice on product decisions, honest incident postmortems, and specific technical commentary.

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How EV Brands Use Earned Media to Overcome Range Anxiety

Expertise

How EV Brands Use Earned Media to Overcome Range Anxiety

Range anxiety still stops EV buyers at the point of purchase. This piece breaks down how automakers use earned media, not ads, to close that gap.

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Twenty Great Fintech PR Campaigns

Expertise

Twenty Great Fintech PR Campaigns

Twenty fintech PR campaigns from Stripe, Robinhood, Chime, and others show how financial technology brands build trust through verifiable milestones and narrative.

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Anti-PR for Product Launches

Expertise

Anti-PR for Product Launches

Anti-PR for product launches pairs a specific, confident claim with an honest account of current limitations instead of overpromising launch copy.

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AI Earnings Call Analysis: How Citations Actually Work

Expertise

AI Earnings Call Analysis: How Citations Actually Work

AI earnings call analysis shows the transcript itself outranks analyst reports in AI citations, connecting the Earnings Call Index and Analyst Disappearance studies.

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Anti-PR: Why Brands Are Rejecting Traditional PR

Expertise

Anti-PR: Why Brands Are Rejecting Traditional PR

Anti-PR rejects polished corporate messaging for raw, founder-voiced communication that reads as credible to audiences who distrust traditional PR.

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Supply Chain PR Case Study | SC Codeworks | Virgo PR

Case Studies

Supply Chain PR Case Study | SC Codeworks | Virgo PR

How Virgo PR built a thought leadership and social engine for SC Codeworks, driving 80+ earned media opportunities and 44% LinkedIn follower growth.

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