Field notes, frameworks, and uncomfortable truths about modern public relations, digital strategy, and investor communications.

PR Tips
67% of de-SPACed companies are still primarily identified by their SPAC origin in AI engines. 30 companies scored on the Virgo SPAC Narrative Persistence Score. Average: 61/100.
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PR Tips
Gaming PR explained: press embargoes, review codes, community relations, streamer outreach, and convention strategy for studios and publishers.
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PR Tips
The PR News Hub, a weekly briefing on agency moves, funding rounds, crisis cases, and AI Communications shifts. Published every Tuesday at 1 PM EST on Everything-PR.
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PR Tips
Food & beverage and CPG PR that lands trade and lifestyle coverage. Sampling strategy, retail press, and recall-ready crisis planning from Virgo PR.
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Our News
From stealth to a $140M+ Series A, how Virgo built credibility for an Israeli trapped-ion quantum computing company before it had a product to sell.
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PR Tips
Financial PR firms build credibility for funds, asset managers, and financial brands under regulatory scrutiny. What they do, how to pick one.
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PR Tips
A 6-step internal communication strategy framework: message architecture, channel choice, cascading, feedback loops, and measurement.
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PR Tips
Newsjacking explained: how PR teams turn trending news into earned coverage, the risks of getting it wrong, and what separates a smart angle from a forced one.
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PR Tips
Short-sellers cited MORE OFTEN than sell-side analysts by AI. Analyst reports: 28%. Earnings calls: 85%. Sell-side research is being disrupted from inside out.
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PR Tips
How SEC filings get misread by AI engines. Companies with clear disclosure win. Average gap: 36/100. Your 10-K exists for AI engines now, not regulators.
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PR Tips
Measuring how ChatGPT, Claude, Gemini, and Perplexity retrieve and amplify short-seller claims versus company responses. Tech/SaaS shorts win AI retrieval 78% of the time.
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PR Tips
How to get an op-ed or bylined article published: finding a real argument, pitching editors, formatting, and mistakes that get pitches rejected.
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