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Sharp thinking from the Virgo team.

Field notes, frameworks, and uncomfortable truths about modern public relations, digital strategy, and investor communications.

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The SPAC Citation Audit

PR Tips

The SPAC Citation Audit

67% of de-SPACed companies are still primarily identified by their SPAC origin in AI engines. 30 companies scored on the Virgo SPAC Narrative Persistence Score. Average: 61/100.

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Gaming PR: How Studios and Publishers Earn Player and Press Attention

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Gaming PR: How Studios and Publishers Earn Player and Press Attention

Gaming PR explained: press embargoes, review codes, community relations, streamer outreach, and convention strategy for studios and publishers.

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The PR News Hub: Weekly Intelligence for Communications Professionals

PR Tips

The PR News Hub: Weekly Intelligence for Communications Professionals

The PR News Hub, a weekly briefing on agency moves, funding rounds, crisis cases, and AI Communications shifts. Published every Tuesday at 1 PM EST on Everything-PR.

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Food & Beverage PR: Getting Media Coverage for CPG and F&B Brands

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Food & Beverage PR: Getting Media Coverage for CPG and F&B Brands

Food & beverage and CPG PR that lands trade and lifestyle coverage. Sampling strategy, retail press, and recall-ready crisis planning from Virgo PR.

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Tech PR Case Study | Quantum Art | Virgo PR

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Tech PR Case Study | Quantum Art | Virgo PR

From stealth to a $140M+ Series A, how Virgo built credibility for an Israeli trapped-ion quantum computing company before it had a product to sell.

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Financial PR: A Guide for Firms, Funds, and Financial Brands

PR Tips

Financial PR: A Guide for Firms, Funds, and Financial Brands

Financial PR firms build credibility for funds, asset managers, and financial brands under regulatory scrutiny. What they do, how to pick one.

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Internal Communication Strategy: A 6-Step Framework for Teams

PR Tips

Internal Communication Strategy: A 6-Step Framework for Teams

A 6-step internal communication strategy framework: message architecture, channel choice, cascading, feedback loops, and measurement.

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Newsjacking: How to Turn Trending News into PR Coverage

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Newsjacking: How to Turn Trending News into PR Coverage

Newsjacking explained: how PR teams turn trending news into earned coverage, the risks of getting it wrong, and what separates a smart angle from a forced one.

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The Analyst Disappearance, How AI Engines Are Displacing Sell-Side Equity Research

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The Analyst Disappearance, How AI Engines Are Displacing Sell-Side Equity Research

Short-sellers cited MORE OFTEN than sell-side analysts by AI. Analyst reports: 28%. Earnings calls: 85%. Sell-side research is being disrupted from inside out.

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The Disclosure→AI Comprehension Gap, How SEC Filings Get Misread by AI Engines

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The Disclosure→AI Comprehension Gap, How SEC Filings Get Misread by AI Engines

How SEC filings get misread by AI engines. Companies with clear disclosure win. Average gap: 36/100. Your 10-K exists for AI engines now, not regulators.

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The AI Short-Seller Index, How AI Engines Amplify Short-Seller Claims vs. Company Responses

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The AI Short-Seller Index, How AI Engines Amplify Short-Seller Claims vs. Company Responses

Measuring how ChatGPT, Claude, Gemini, and Perplexity retrieve and amplify short-seller claims versus company responses. Tech/SaaS shorts win AI retrieval 78% of the time.

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How to Get an Op-Ed or Bylined Article Published

PR Tips

How to Get an Op-Ed or Bylined Article Published

How to get an op-ed or bylined article published: finding a real argument, pitching editors, formatting, and mistakes that get pitches rejected.

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